Strategy Analysis Of Changsha M Early Education Company

Infancy is the golden period of children’s brain development,and it is also the period of the strongest plasticity of children.Providing rich sensory stimulation to children in infancy can help them effectively improve their comprehensive quality in the later period,so early education of infants is particularly important.With the improvement of the overall quality of parents in the new era and the popularization of scientific parenting concept,more and more attention has been paid to early childhood education,and they are willing to send their children to professional institutions for early education.In this context,the early childhood education industry is booming.In 2015,the national two-child policy was fully opened,which injected full vitality into the early childhood education market.The development potential of the early childhood education market is huge,and the early childhood education institutions in the market also emerge in endlessly.How to obtain greater development in the increasingly fierce market environment is a practical problem faced by early childhood education institutions,which requires enterprises to improve their own environment Accurate analysis,positioning the appropriate strategic objectives,formulate the corresponding strategy,and with effective safeguard measures.Changsha m early education institution has been developing for nearly 10 years.It is an influential early education institution in Changsha.At present,its operation is in good condition.However,it is worth discussing how to maintain its existing competitive advantage and develop steadily in the rapid growth environment of early education institutions,and further improve its dominant position in the industry through scientific development strategic planning topic.Based on the current development situation of early education industry at home and abroad,this paper analyzes the internal and external environment of M early education institutions in Changsha by using SWOT analysis method.On this basis,it formulates its overall development strategy and functional development strategy,including marketing,human resources and other aspects,and puts forward the practical suggestions of development strategy Corresponding safeguard measures should be taken.The conclusion shows that although m early education institution is the benchmark enterprise of early education industry,it also has some problems,such as the shortage of human resources,the decline of customer satisfaction caused by the rapid expansion of business,and the lack of links with member families;at present,the early education industry is in a better macro environment,with a more perfect internal environment,but the external competition environment is also very fierce;according to the SWOT analysis As a result,this paper holds that M organization should choose the intensive growth strategy,realize the business level centralized differentiation strategy from three aspects of brand,service and product differentiation,and realize the functional strategic choice from four aspects of human resources,marketing,product service and finance;in order to ensure the effective implementation of the strategy,it should optimize the internal structure,improve the financial management system and improve human resources Management system,strengthen the construction of corporate culture,and implement strategic control and evaluation.