Social Media-based Research On The Individual Communication Of Beijing Winter Olympic Games

The Winter Olympics is an international event of sports display,cultural collision and historical integration.The 2022 Beijing Winter Olympics is a window for China to showcase its cultural,economic,social,scientific and technological and sportsmanship to the world,and an opportunity to enhance China’s international status.How can social media be used in external communication to complement the macro narrative? How to use narrative language through individual perspectives?Constructing a meaningful space common to all countries and ethnic groups? How to combine the advantages of official narrative with individual narrative to build a three-dimensional and full image of China? Based on the above questions,this paper explores the theoretical and practical significance of individual narratives in promoting sports culture and constructing national image in the era of social media for the Beijing 2022 Winter Olympics.Starting from the theories of communication,semiotics,psychology and other theories,this study takes social media platforms as the basis,and the creative subjects and content of microblog platforms as the research objects,and uses literature analysis,case analysis and data analysis methods to analyze the social media communication subjects,communication content,and communication paths during the Beijing Winter Olympics,discusses the communication characteristics of individuals during the Beijing Winter Olympics and the impact on sports events and cultural communication,and then analyzes and elucidates the use of social media platforms to spread Chinese sports stories and shape the national image.Enhance the appeal of China’s international status.Finally,he makes suggestions and thoughts on the use of individual communication in the era of social media,dissemination in national competitions and shaping the national image.As a supplement to the macro narrative,individual communication is of great significance to enrich national sports stories and shape a three-dimensional national image,so when giving play to the positive role of individual communication,we must first give full play to the guiding role of official media and lay the direction of individual communication;Secondly,it pays attention to the transformation of "Chinese experience" to "Chinese experience",emphasizing the synergy of macro communication and individual communication to build an international discourse system.Third,from a single subject to multiple individuals,enrich the material of Chinese stories;Finally,it is necessary to give play to the positive role of the individual wave,build a positive image of the country,provide an effective guarantee for the stable development of China’s communication industry,tell Chinese stories well,and convey Chinese ideas.