Research On The Influence And Countermeasures Of "Internet Celebrity" Phenomenon On The Values Of College Students

With the rapid development of Internet technology,the "Internet celebrity" group is increasingly appearing in people’s field of vision,and gradually evolved from an individual behavior to a group phenomenon,which has a profound impact on individuals and society.At present,college students are in a period of active thinking and full of curiosity about new things."Internet celebrity" is the vane of the Internet world.College students are easy to be attracted and accepted,and they are influencing their ideology,values and behavior habits in a subtle way.etc.Facing the huge and complex Internet information and the "Internet celebrity" group with mixed good and bad,some college students have formed wrong values.Therefore,deeply analyze the phenomenon of "Internet celebrities",clarify the development,type,and influence of "Internet celebrities",and on this basis guide college students to treat "Internet celebrities" rationally,cultivate correct values,and resist various erroneous views and trends of thought,etc.The negative impact on college students,fasten the first "button" of life,take on the heavy responsibility entrusted by the times and the people,and strive to grow into a qualified builder and reliable successor of the great cause of socialism with Chinese characteristics.This paper takes "net celebrity" as the research entry point,uses literature method,survey method and other research methods to carry out questionnaire survey and case interviews with some college students,and then uses data analysis method to conduct in-depth analysis of the survey results.In order to analyze the positive and negative impact of "Internet celebrities" on the development of college students’ values,and strengthen the positive influence of "Internet celebrities" on college students,it has a strong boost to the guiding role of positive values.At the same time,weakening the negative impact of negative energy "Internet celebrities" on college students can create a healthy and beneficial learning and growth environment for college students.And attribution is made from the dimensions of social environment,media,"Internet celebrity" itself,and college students themselves,to clarify the impact of "Internet celebrity" on college students’ values.Finally,based on the perspective of the discipline of ideological and political education,aiming at the problems and attributions,starting from the supervision department,media,school education,"Internet celebrity" team,college students themselves,etc.,put forward practical countermeasures,give full play to positive The positive effect of energy "Internet celebrities" avoids the negative impact of negative energy "Internet celebrities",guides college students to cultivate correct values,and strives to cultivate themselves into newcomers of the era who can take on the great rejuvenation of the Chinese nation.