Research On The Market Development Strategy Of Foreign Labour Cooperation Business Of Company W

Actively carrying out foreign labour cooperation is one of the ways to alleviate domestic employment pressure,increase development opportunities,and increase their income.In recent years,with the rapid development of the Chinese economy,wages in China have continued to rise,and the attractiveness of working in foreign countries,especially Japan and Singapore,has sharply declined.This poses a serious challenge to the business expansion of the foreign labour cooperation industry,and the COVID-19 pandemic has made it even more difficult.In this context,it is of great practical significance to innovate the market development strategy of foreign labour cooperation business.Based on defining the connotation and research boundary of the market development strategy of foreign labour cooperation business,the thesis expounds the insights and logical mechanisms of the comparative advantage theory and the push-pull theory of labour migration on the research theme,and introduces analysis tools such as PEST,Porter’s five forces,SWOT to provide theoretical basis and technical support for strategic environmental analysis and research.This thesis takes Company W’s foreign labour cooperation business as a research sample and analyses the current situation of the development of W’s foreign labour cooperation business and the problems of the existing market development strategy through literature analysis,interview and case study.This thesis re-structures the market development strategy of W’s foreign labour cooperation business according to relevant theories.After nearly 30 years of development.Company W’s foreign labour cooperation business has made significant progress and has a high reputation in the industry.However,under the impact of the COVID-19 pandemic.Company W’s foreign labour cooperation business faces problems such as unclear market development direction and insufficient market development efforts,and urgent strategic adjustments are needed.Based on external environmental factors such as politics,laws,economy,culture,and the COVID-19 pandemic,as well as internal environmental factors such as Company W’s business quality,personnel quality,and management quality,the thesis uses the Porter’s five forces model to discover that the advantages of Company W’s foreign labour cooperation business mainly include high industry reputation,strong customer development ability,and good business diversity.The disadvantages mainly lie in the unreasonable recruitment channels for labour resources and the need for further improvement of incentive systems.Through the above analysis,it is found that Company W’s current market development strategy cannot meet the company’s development needs,and the market development strategy needs to be adjusted urgently.To address the above issues,the thesis conducts a SWOT analysis of Company W’s foreign labour cooperation business and analyzes and compares four strategic models.Then the thesis formulates the market development strategy for Company W’s foreign labour cooperation business in terms of two major aspects,namely customer resource development and labour resource development,and proposes auxiliary support measures in areas such as brand,talent,and corporate culture.In order to ensure the smooth implementation of the market development strategy and guarantee its execution,this thesis also formulates safeguard measures from aspects such as organizational structure optimization,corporate culture construction,and human resource development,providing reference for the business development of Company W and the entire foreign labour cooperation industry.