Research On The Strategy Of Effective Acceptance Of College Students’ Online Ideological And Political Education

With the extensive use and increasing popularity of big data,Internet of things and artificial intelligence technologies,especially after three years of fighting the new crown epidemic,online ideological and political education has become a new form and new norm for college students’ learning.The effectiveness of online ideological and political education depends,to a certain extent,on the effective acceptance of online ideological and political education content information by college students.Exploring the theoretical and practical problems related to the effective acceptance of college students’ online ideological and political education is a difficult problem that the current ideological and political education academic circle is concerned about and striving to crack,and is also an inevitable requirement for enhancing the effectiveness of online ideological and political education.In order to explore the basic theory of effective acceptance of college students’ online ideological and political education and to crack the real problems that restrict the acceptance of college students’ online ideological and political education,we use survey research and other methods to conduct a survey on the current situation of effective acceptance of college students’ online ideological and political education from the dimension of online ideological and political education objects by using the self-made questionnaire of "Survey on Effective Acceptance of College Students’ Online Ideological and Political Education".The survey was conducted on 3057 college students in different regions of China,and the survey data were compiled,counted and analyzed by using SPSS software.The survey shows that the current situation of college students’ acceptance of online ideological and political education is generally good,and the majority of college students can actively accept online ideological and political education content and information effectively,and the acceptance status is good.However,the survey also shows that there are still problems that cannot be ignored in the acceptance of college students’ online ideological and political education.The main problems are as follows: firstly,the motivation of college students to accept online ideological and political education needs to be optimized;secondly,college students’ cognition of online ideological and political education information has deviated;thirdly,the degree of college students’ acceptance of ideological and political education content needs to be strengthened;fourthly,the effectiveness of college students’ acceptance of online ideological and political education content information needs to be further improved.Based on the problems of college students’ acceptance of online ideological and political education,we adhere to the problem-oriented approach,comprehensively analyze the reasons leading to the problems,and explore the factors affecting college students’ effective acceptance of online ideological and political education.From the dimensions of acceptance subject,educator,education content,education method and education environment,targeted countermeasures are proposed to enhance the acceptance subjectivity of online ideological and political education subjects,improve the information application ability of online ideological and political educators,improve online ideological and political education content,innovate online ideological and political education method and optimize online ideological and political education environment.This study breaks through the traditional research model of "educator-centered",focuses on the effective acceptance of online ideological and political education of college students from the perspective of the acceptance subject of education,analyzes the relationship between the effective acceptance of online ideological and political education of college students and the acceptance of each element.The study also proposes a series of countermeasures to enhance the effective acceptance of college students’ online ideological and political education,which enriches the theory of acceptance of online ideological and political education and provides reference for the practice of online ideological and political education.