Research On Residents’ Life Happiness From The Cultural Consumption Based On Spirit

Happiness is the eternal pursuit of mankind.The consumption of spiritual culture is an important means for people to obtain happiness.With the sustained and stable economic growth and the improvement of the living standards of the residents,the enthusiasm for pursuing happiness is further rising.Spiritual and cultural consumption can form the spiritual world of human beings.It is a consumption mode that affects people’s spiritual level and happiness and satisfaction.Therefore,the impact of psychological and cultural consumption on happiness and satisfaction is an important research topic.Based on the perspective of spiritual and cultural consumption,this paper takes Chinese residents as the research object,takes Maslow’s desire level theory,quality of life theory and Bourdieu’s spiritual and cultural consumption theory as the theoretical basis,and based on the Chinese residents’ spiritual and cultural consumption concept.The independent variable is spiritual and cultural consumption,and the dependent variable is happiness satisfaction,which constitutes the research framework of the relationship between spiritual and cultural consumption and happiness.From the CSS(2019)survey data,we analyzed part of the data related to the above variables,and analyzed the impact of Chinese residents’ spiritual and cultural consumption on happiness and satisfaction by using ordinal logistic regression analysis and binary logistic regression technology.In addition,we take gender and urban and rural population attributes as control variables to observe how the relationship between them will be different under the influence of different control variables.The study found that there was a significant positive correlation between spiritual and cultural consumption and happiness and satisfaction.In other words,with the increase in the frequency of spiritual and cultural consumption,the level of happiness of residents will also rise.Moreover,different spiritual and cultural consumption patterns have different effects on the promotion of happiness.Specifically,"browsing current political information","chatting and making friends,"learning and education"have a significant impact on Residents’ happiness and satisfaction,while "entertainment and leisure" have no serious impact on Residents’ life.In addition,the gender and living environment(urban and rural)of Chinese residents do affect the impact of spiritual and cultural consumption on happiness and satisfaction.Specifically,men and women have different preferences in spiritual and cultural consumption,and the promotion efficiency of life happiness and satisfaction is also different;There are also significant differences between urban and rural residents.Urban residents can improve their happiness and satisfaction through more different spiritual and cultural activities,while rural residents’ spiritual and cultural activities are relatively single.