Research On The Female Image Of Domestic Network Youth Idol Drama(2014-2020)

The online self-made TV plays originated in 2000 and formed in 2009,after that,self-made online dramas gradually came into the vision of netizens.At first,they were good at comedy.Around 2014,with the increase of investment in online video platform,online self-made dramas showed a trend of more and more specialization,and the themes were gradually enriched.In the same year,the influential online youth idol drama represented by Back in time made by Sohu began to enter the public’s vision,constantly refreshing the audience’s cognition and prejudice against low-cost drama.Online idol drama is gradually dividing up the traditional idol drama market.This paper combs the online youth idol drama since their birth,and finds that campus drama and sweet drama have become more characteristic contents.At the same time,its plot has gradually deviated from the traditional idol drama characteristics of old story,and showing a diversified trend to a certain extent.In this paper,the image is divided into three categories and six kinds according to the generation mechanism of image.Cinderella and Tomboy are the products of traditional and modern gender culture,Vigorous girl and Bad girl are typed roles in the context of commercialization,and that Stubborn Chicks and Elite Women are shaped based on the projection and expectation of the audience.But the male chauvinism,consumerism and pan entertainment tendency make them not independent,real or three-dimensional.It is suggested that the social level should reshape gender order and strengthen gender awareness education to enhance women’s right to speak,the main creator of idol drama should keep learning from others,maintaining the spirit of innovation,abandoning the concept of love first and strengthen women’s thinking,the audience should shape women’s power by improving their aesthetic ability and media literacy,so as to avoid the interference of thin and negative information,and strive to build more three-dimensional and diversified women in idol drama and real life.