Research On Brand Management Optimization Strategy Of M Yoga Company

Yoga originates from ancient India and is one of the six philosophical schools in ancient India.It explores the principles and methods of "the unity of Brahman and me".People living in India regard yoga as a way to relieve their worries.They believe that yoga can transcend worldly pain and reach the paradise of happiness.From Europe and America to Asian countries,yoga has become synonymous with health and fitness in recent years.Many young people regard it as the best way to relieve stress in urban life.As an emerging service fitness industry,yoga halls have sprung up all over China.How can yoga halls better carry out market management? It is worth studying and thinking deeply.This paper takes M Yoga Company as the research object,and takes optimizing its brand management strategy as the research direction.The company is studied by using relevant literature research,social questionnaire survey and other research methods.This paper analyzes on the problems existing in the brand management of M Yoga Company,and puts forward some optimization suggestions for this problem.The content and structure of this paper are as follows: Chapter 1,Introduction.This chapter mainly describes the background and significance of this study,the basic content and methods of this study,and the innovation and shortcomings of this paper.In the second chapter,this paper combs the concept of brand management and its theoretical basis.In the third chapter,this paper combs the environment of the company’s brand management and analyzes the market environment in which the company is located.In the fourth chapter,this paper discusses the current situation and existing problems of the company’s brand management,combs the current situation of the company’s brand management,conducts research on its existing problems,points out the problems in the process of its brand management,and analyzes and summarizes the causes of these problems.In the fifth chapter,this paper puts forward the optimization countermeasures of the company’s brand management.For the problems raised in the previous chapter,the corresponding optimization countermeasures are put forward by improving the brand positioning and studying new product development strategies.The sixth chapter,the safeguard measures of the company’s brand management,puts forward relevant measures to safeguard the optimization measures proposed in the previous article.Through the above research,this paper draws the following conclusions: First,to improve the brand positioning of M Yoga,we should develop differentiated products to put on the market,and optimize services to reflect our professionalism and brand strength;Second,we should constantly introduce professionals to strengthen the development ability of new products and design creative yoga products that are attractive enough to compete for the market segment;Third,increase the investment of promotion funds and expand promotion channels to increase the company’s popularity.Fourth,reduce the mobility of personnel,and ensure the realization of brand management optimization strategy by optimizing the salary structure,strengthening training and incentives and other corresponding measures.