Research On Discourse Affinity Of Ideological And Political Education In Colleges And Universities

General Secretary Xi Jinping has emphasized the affinity problem of ideological and political education in the National College Ideological and Political Work Conference and school ideological and political theory teachers’ symposium.Discourse is an important medium of teaching as well as a tool for communication between teachers and students,so it is particularly important to improve the affinity of discourse.Based on this,this study actively explores what discourse affinity of ideological and political education is,what value it has,what problems it should solve and how to solve these problems from the perspective of discourse.It is found that there are deficiencies in the improvement of discourse affinity of ideological and political education in colleges and universities,which are mainly reflected in five aspects: the weak appeal of discourse subject leads to the low initiative of college students to receive education;The lag and abstraction of discourse content lead to the weak sense of The Times and reality.The expression of discourse is relatively simple and lack of artistry,resulting in the lack of appeal of discourse;The discourse carrier is not enough to optimize the attraction of guiding activities;Discourse environment is affected by complex social situation,resulting in weak harmony and identity of discourse.Therefore,this study focuses on the issue of discourse affinity,and explores ways to improve discourse affinity from five aspects: discourse subject,discourse content,discourse expression,discourse carrier and context.In terms of the subject of discourse,it is suggested that the comprehensive charm of ideological and political educators should be enhanced by strengthening theoretical learning,cultivating educational feelings and focusing on students’ needs.In terms of discourse content,it is suggested to strengthen the sense of The Times and advanced nature of discourse based on the development of The Times,absorb all kinds of high-quality network discourse resources,and tell the "China story" well based on the development of The Times,so as to deepen the ideological and political education content.In the aspect of discourse expression,it is proposed to integrate life discourse,condense discourse expression and use language art to activate the discourse expression of ideological and political education.In terms of discourse carrier,it is suggested to innovate classroom teaching mode,improve the depth and cohesion of activities,and coupling the power of network media,so as to optimize the discourse carrier of ideological and political education.In terms of context,it is necessary to strengthen the construction of material culture and spiritual culture offline to create a friendly and pleasant school environment.It is also necessary to strengthen media control online,to create a strong and clean network environment,so as to create a harmonious ideological and political education context.