Research On The Way To Improve The Affinity Of Ideological And Political Education In Colleges And Universities From The Perspective Of New Media

The affinity of ideological and political education is a kind of attraction and driving force that makes the educational object have a sense of affinity,identity and harmony to ideological and political education.Affinity manifests the humanistic implication,injects vitality into the new situation of ideological and political education construction in colleges and universities of our country,and provides a new direction and impetus for progress.With the rapid development of Internet technology,the influence of new media on college students is also increasing,which provides opportunities as well as challenges for colleges and universities to improve the affinity of ideological and political education.To follow the trend of the new media era,grasp the new situation,apply new thinking and find new ideas to improve the affinity of ideological and political education in colleges and universities is the necessary path choice to promote the highquality development of ideological and political education in colleges and universities.Make full use of the opportunity to integrate the affinity into the ideological and political education in colleges and universities,so as to give better play to the educational effect,so as to provide a solid guarantee for the training of builders and successors of the socialist cause.Affinity,enhance ideological and political education is the embodiment of students growing rules,is willing to help college students to learn,learn and learn well the key,therefore,the ideological and political education this paper surrounding ascension affinity this theme,the integrated use of literature research,data analysis and comprehensive research,research methods,analysis of the current opportunities and challenges.The countermeasures of promotion are discussed and studied.This paper mainly includes the following four parts: the first part,using the literature research to the existing data and literature collecting and organizing the understanding and study on the existing research results,with the research background and significance,explains the necessity of research on this article,at the same time clear the research status at home and abroad,the research idea of this paper is determined.The second part,on the understanding and awareness of existing research results,on the basis of the ideological and political education of the concept and constituent elements of affinity,and combed the related theory of Marxism and the relevant expositions of the main leaders of the communist party of China,for the study of ideological and political affinity theory basis,provide theoretical support for the research of this paper.The third part,using data analysis method,analyzes the dialectical thinking of ideological and political education in colleges and universities the status quo of affinity,dialectical analysis of the current new opportunities and new challenges,points to use new media to enhance the ideological and political education,the necessity of affinity,in order to use the opportunity,dissolve the challenge,constantly open up a new realm of ideological and political education in colleges and universities.The fourth part,based on the ideological and political education elements,with the challenges from the body of the building full of affinity,the object of cultivating rich affinity,and the choice of rich affinity education content,using an approachable way of education,and build a comprehensive wreath affinity countermeasures,makes every effort to give play to the role of the elements of the resultant force,To improve the quality and efficiency of ideological and political education in universities.