The Effect Of Self-control On Subjective Well-being Of Secondary Vocational School Students:Mediation Of Impulsive Purchase

As one of the youth groups,the well-being of secondary vocational school students is very important.Nowadays,irrational consumption behavior has spread to schools.Among the types of irrational consumption behavior of secondary vocational school students,impulsive purchase is the most widespread.Impulsive purchase is closely related to self-control and subjective well-being.In order to reveal the relationship between self-control and impulsive purchase of secondary vocational school students,and further explore how self-control and impulsive purchase affect the subjective well-being of secondary vocational school students,and whether there is an intermediary role between the three,this study measured self-control,impulsive purchase and subjective well-being of more than 500 secondary vocational school students from 4 schools in Dalian,Fuzhou and Xilinhot by means of questionnaires.The purpose is to study the relationship between the three,and further explore the intermediary role of impulsive buying in self-control on the subjective well-being of secondary vocational school students.The research conclusions are as follows :1.Secondary vocational girls have a lower level of self-control than boys,and are more likely to make impulsive purchases;junior secondary vocational students are more likely to make impulsive purchases;secondary vocational students from urban areas have stronger self-control and higher sense of happiness.2.Impulsive buying tendency plays a mediating role in the effect of self-control level on subjective well-being of secondary vocational students.The lower the level of self-control of secondary vocational school students,the higher their impulse buying tendency,and the lower their subjective well-being.Specifically,the secondary vocational school students with poor ability to resist temptation have higher tendency to make quick decisions and unplanned impulsive purchases,and lower overall subjective well-being;secondary vocational school students with low learning concentration have higher tendency to make quick decisions and unplanned impulsive purchases,and lower overall subjective well-being.3.Impulsive purchase decision plays a mediating role in the effect of self-control level on subjective well-being of secondary vocational students.The lower the level of self-control of secondary vocational school students,the more likely they are to make impulsive purchase decisions,and the lower their subjective well-being.Specifically,secondary vocational students with poor resistance to temptation are more likely to make impulsive purchase decisions,and are less satisfied with friendship and the environment.