Research On Motivation Dilemma And Optimization Countermeasures Of Grassroots Administrative Staff In A University Of Guangdong

General Secretary Xi Jinping had mentioned ‘Talent resources’ since the 18 th CPC National Congress.Talent resources are one of the most important measures in China.The state encourages the reform of the internal management system in colleges and universities,and points out that the reform should take the personnel system and distribution system as the core point.The colleges and universities should do away the practice of `sharing food from the same big pot’,and break out of the prison of the platoon of talents.Colleges and universities need to seriously and resolutely implement the principle of distribution according to work,so as to better stimulate the enthusiasm of the school staff.However,the team of grass-roots administrative personnel with insufficient incentive has been difficult to adapt to the needs of internal reform and development of colleges and universities,and it is difficult to play the role of the three`cornerstones’ of colleges and universities.Therefore,it is very important to strengthen the investigation and research of the grass-roots administrative personnel in colleges and universities,and to break the incentive problem of grass-roots administrative personnel.Through the interview survey and questionnaire survey of the grass-roots administrative personnel of Guangdong A University,the motivation status of the grass-roots administrative personnel of Guangdong A University and the causes of the problems are understood in detail.Based on the Porter-Lawler comprehensive incentive theory,this paper puts forward the countermeasures to optimize and improve the motivation dilemma for universities with similar problems: strengthen the management of target valence and expectation;Strengthen role cognition,improve work ability and comprehensive quality;Pay attention to the incentive effect of social support;Increase the types of intrinsic and extrinsic rewards and broaden the scope of employees;Perfect scientific and reasonable performance management system;Improve the compensation distribution system and enhance the sense of fairness and satisfaction.The expectation provides reference for the motivation dilemma of grassroots administrative personnel in the same level colleges and universities.