Research On Community Psychological Ownership Structure And Its Impact On Community Participation In Rural Tourism Development

Rural tourism has become the main path and means of rural development in the world.China is a big agricultural country,the development of rural tourism is conducive to my country’s agricultural development,rural construction and increasing farmers’ income.Rural tourism has become one of the important ways to promote rural revitalization strategy in my country.one.The sustainable development of rural tourism is inseparable from the participation of community residents.Rural tourism community residents are an important force and participation force in the development of local tourism,and the active participation of the community is the internal driving force for the development of rural tourism destinations.However,there are problems such as insufficient participation and in-depth participation in rural community participation.At present,many communities have participated in research related to rural tourism development,but no scholars have started from the perspective of psychological ownership.This research compares the psychological ownership of rural community residents in-depth with the concept of psychological ownership in the past and summarizes this as community psychological ownership.This study will adopt a variety of research methods to develop and verify the scale of community psychological ownership in rural tourism destinations.In general,the research consists of three parts: in the first part,the concept of community psychological ownership is proposed,and the thematic analysis method is used to summarize more Applicable dimension composition;In the second part,through literature review and semi-structured interviews,an initial community psychological ownership scale is generated,converted into a questionnaire,and further purified and generated based on the data collected from rural tourism destinations in Zhejiang Province final scale.The third part,to evaluate the normative validity of the scale,takes the emotionbehavior theory as the theoretical framework,constructs the theoretical model framework of community psychological ownership and residents’ participation in rural tourism behavior,and introduces tourism development attitude as a mediating effect,and finally has a positive impact on Model is tested.The theoretical contributions of this study are as follows: First,the concept of psychological ownership is applied to the research context of rural tourism community residents,and it is summarized as community psychological ownership,which can provide a reference for subsequent research,and divide the dimensions of community psychological ownership.After re-organizing,the psychological ownership of the community is divided into two categories and six dimensions,namely,the psychological ownership of the facilitative community and the psychological ownership of the defensive community.There are five dimensions of belonging,defensive psychological ownership includes a single dimension of territorial sense,and a new explanation for the sense of territory in community psychological ownership is proposed,which can provide a reference for the application of the concept of community psychological ownership in tourism in the future,and further to enrich the research of community psychological ownership theory in the field of tourism.Second,developed a scale for community psychological ownership,and developed community psychological ownership scale with 23 original items to provide a measurement basis for future research.Third,establish a research model of community psychological ownership and community participation in rural tourism development,explore the impact of community psychological ownership on community participation in rural tourism development,and further test the role of tourism development attitudes.It does have an impact on residents’ sense of community psychological ownership.The practical contribution is based on the perspective of rural tourism community participation,relying on the theory of psychological ownership,to explore the relationship between community psychological ownership and community participation in rural tourism development,and propose measures to improve community participation,which has an important guiding role in further promoting rural tourism development in Zhejiang Province.It also provides a reference for the development of rural tourism in other regions.