Research On Villagers’ Participation In The Promotion Of Experiential Tourism Projects

Participating in experiential tourism projects is the main form of third-party social participation in the development of rural tourism resources,represented by tourism enterprises.The government establishes a cooperation platform between rural communities and tourism enterprises,introduces tourism enterprises with a reasonable profit distribution model,reduces the risk of rural communities participating in rural tourism management,promotes income growth and rural development,and achieves the goal of rural revitalization.The participation of villagers has a particularly important impact on the operational status of such projects.Therefore,it is necessary to study the participation of villagers in the promotion of experiential tourism projects.Taking the Z Village X Participatory Experiential Tourism Project in Xinyang City,Henan Province as an example,this paper adopts the case study method,based on the participatory development theory,combined with the actual situation of the Z Village X Project,and finds that the participatory development theory emphasizes the development obtained by villagers in the project,and requires villagers to gain growth and improve their skills in the process of project participation,but due to insufficient publicity and mobilization in the early stage of the project,the pertinence and effectiveness of villagers’ skill training is not strong,the villagers’ participation mechanism is not perfect,and the participation channels are not smooth.The lack of interest coordination and compensation mechanism and the weak economic foundation of the community restrict the participation and development of villagers in Project X,resulting in a series of villagers’ participation problems in the process of project promotion,such as low participation in the project,single form of participation and poor participation effect,villagers’ inability to obtain fair distribution of benefits,and the compliance status of villagers and communities in the project.According to the analysis of the existing problems of villagers’ participation in the three stages of project promotion and the factors that cause the problems,the optimization strategy of strengthening villagers’ participation and promoting the development of rural tourism projects is proposed from four perspectives: improving the motivation and ability of villagers to participate in the project,improving the mechanism and channels for villagers to participate in project operation and management,clarifying the mechanism for linking the interests of the project and villagers,and paying attention to the main position of villagers in the development of the project.