Research On Customer Relationship Management Improvement Of X Training School

On July 24,2021,the government issued an opinion on reducing the burden on primary and secondary school students,requiring training schools to no longer conduct disciplinary training.It can be said that if the transformation is not carried out in a timely manner,subject training schools will withdraw from the stage.Before the dual reduction regulations were officially introduced,the entire training market had already entered a state of chaos.At the same time,teachers from training schools have resigned one after another,making it easy to take away institutional clients and provide home tutoring and other teaching services.At this moment,most training institutions have begun to explore transformation,but there is a challenge in the process: customer churn is severe,and customers lack trust in the training institutions,thus unable to maintain a long-term cooperative relationship with the institutions.Therefore,training institutions should carefully consider how to implement a series of reasonable and effective methods for customer relationship management,improve the quality of relationships with customers,and obtain loyal behaviors such as customer repurchase and recommendation.To win in the fierce competition,we must attach importance to customer relationship management.At this moment,X Training School has launched a series of new projects to survive under the dual reduction policy,but there are still issues such as customer churn.This article focuses on studying the problems in customer relationship management at X Training School,and then improving its management.Firstly,a review and summary of relevant theories such as customer relationship and customer relationship management,as well as previous scholars’ research on X Training School,were conducted.Through a questionnaire survey,three problems were identified: poor customer acquisition ability,severe customer homogenization,low service efficiency,and failure to meet customer personalized needs.Furthermore,employee interviews were conducted to identify the reasons for the problems,namely,lack of innovation in customer acquisition methods There are three issues: lack of clear customer segmentation,inadequate customer maintenance,and lack of personalized customer service management.Finally,improvement measures were taken from three aspects:innovating customer acquisition methods,strengthening customer precision maintenance,and personalized customer customization.This provides further content enrichment for the research on personal customer management in training schools,and also has reference significance for other private training institutions to strengthen customer relationship management and improve customer loyalty.