Optimization Strategy Research Of Wuhan Youth Badminton Training Machine Based On SWOT Analysis

The report of the 20 th National Congress of the Chinese Communist Party,which set out to comprehensively develop mass and competitive sports,accelerate the building of a strong sports nation and boost the development of the sports industry,is becoming increasingly important to society and the state.In recent years,as the proportion of physical education credits in the average score of physical education exams has gradually increased,the "double reduction" policy has provided a good environment for young people to participate in sports training,which has led to a booming market in the physical education and training industry.More and more people are eager to receive professional badminton instruction,and youth badminton training has emerged and flourished in this context.This study in the context of "double reduction",Wuhan City,for example,through literature,questionnaires,fieldwork and other research methods,first of all,the current situation of youth badminton training institutions in Wuhan City to investigate the SWOT analysis as the basic framework,according to its principles combined with the PEST model analysis of youth physical education and training The external opportunities and challenges of the development of the industry,combined with the ECIRM model to analyze the internal strengths and weaknesses of youth badminton training institutions,according to which the corresponding development optimization strategy is proposed to build a SWOT analysis matrix for the development of youth badminton training institutions in Wuhan.Research shows that: Wuhan City youth badminton training institutions own advantages are obvious: with a clear business model,faster return of capital,diversified teaching content,rich talent resources,the expansion of the scale of the venue,simple management structure,but institutional disadvantages are also more prominent: the lack of institutional operators,a single marketing approach,the lack of long-term development planning and innovative ideas;investment scale is generally small,the difficulty of financing The company is facing challenges in sustainable operation;weak teachers,lack of high-level managers,shortage of venue resources;unclear internal division of responsibilities,unsound management system,lack of crisis response measures.Wuhan youth badminton training industry has an excellent external environment,which provides policy,economic,broad market and technical platform for the development of institutions;however,the imperfect regulatory system and system,the intense competition in sports education project-based training,the successive Wuhan epidemics,"sports education" "industry and education " Insufficient integration development and other issues restrict the high-quality development of institutions.Based on the above analysis put forward the development optimization path of Wuhan youth badminton training institutions in four aspects: innovative development ideas,deepen the integration of development,grasp the industry development opportunities;improve internal management,improve service quality,create institutional characteristics brand;increase the scale of investment,strengthen crisis awareness,promote the efficient development of institutions;improve laws and regulations,standardize industry standards,and build a collaborative regulatory system.