Research On The Problems And Countermeasures Of Public Sports Service Supply In Rural Areas Of Longkou In The Context Of Rural Revitalization

The rural vitalization strategy is the main focus of the work concerning agriculture,rural areas and farmers in the new era.In the Party’s 20 National Congress report,it is clearly pointed out that we should comprehensively promote rural revitalization,give priority to the development of agriculture and rural areas,steadily promote the revitalization of rural industries,human resources,culture,ecology and organizations,coordinate the distribution of rural infrastructure and public services,and build a livable,viable and beautiful countryside.However,rural public sports service,as an important subject of the development of "agriculture,rural areas and farmers" in the new era,has a serious "homogenization" of supply.It does not adapt to local conditions and vary from person to person in the supply of rural public sports service,showing the phenomenon of unbalanced supply and demand,mismatch between supply and demand,and cannot meet the growing sports demands of the masses of the people.Therefore,under the background of rural revitalization,how to break the "homogenization" of rural public sports service supply and improve the necessity and feasibility of rural public sports service supply in Longkou City is an important issue for the high-quality development of Longkou County.Under the background of rural revitalization,this paper takes the rural public sports service supply of Longkou city as the research object,and studies the rural public sports service supply of Longkou City by the method of literature,questionnaire,expert interview,mathematical statistics and field investigation.In a quantitative way,it analyzes the four factors affecting the rural public sports service in Longkou city,which are sports input,government policy,satisfaction and individual factors,and they influence each other.Through the weight analysis,it determines the existing problems in the supply of rural public sports service in Longkou City,and improves the supply of rural public sports service in Longkou City.The study made the following recommendations:Improve multi-member supply subjects and investment channels;Optimize policies and systems related to public sports services in rural areas;Comprehensively improve the information publicity mechanism of rural public sports in Longkou;Improve the number and overall quality of public sports instructors in rural areas;Strengthen the construction and management of sports social organizations;Make full use of local advantageous resources and actively promote local characteristic movements;Accelerate the construction of intelligent sports public service platform and improve rural physical fitness monitoring services.