Application And Practice Of Eye Tracking Technology In Advertising Teaching Cases Of Photoshop Course In Secondary Vocational School

In August 2022,the Ministry of Education issued the "White Paper on the Development of Vocational Education in China",which provides strong support for the development and reform of vocational education.How to use information-based teaching methods to solve the problems of insufficient students’ learning interest and single evaluation indicators for learning effectiveness in secondary vocational education has attracted the attention of educators.As an important medium for carrying out information-based teaching and an effective way to solve the above problems,eye tracking technology has achieved good results in the application and practice of higher vocational schools.However,there are relatively few successful cases of eye tracking technology applied in secondary vocational education.At present,eye tracking technology research and teaching practice for secondary vocational students have become an active research field.The Effective use of eye tracking technology can help teachers construct course resources reasonably and enhance students’ interest in learning.The generated eye tracking heat map can accurately and intuitively provide feedback on students’ focus,enriching teaching evaluation indicators.Therefore,eye tracking technology has significant teaching application advantages in tracking learners’ visual cognitive processes and capturing learners’ attention,which has attracted sustained attention from some secondary vocational schools.In response to the insufficient practice of eye tracking technology in the teaching of the "Photoshop" course in secondary vocational schools and the lack of evaluation methods for learning effectiveness in the cultivation of advertising poster design talents,this article explores the teaching design and practice of the "Photoshop" advertising course in secondary vocational schools based on eye tracking technology.In addition,in order to provide effective teaching cases for the advertising course "Photoshop" in the field of secondary vocational education,this article conducts a diversified evaluation and analysis of students’ learning effectiveness.The main work and innovations of this study are as follows:1.Based on the characteristics of secondary vocational students and the current application status of eye tracking technology,a teaching design plan is proposed to apply eye tracking technology to advertising teaching cases in the "Photoshop" course of secondary vocational education.By investigating and analyzing students’ actual needs,learning motivation and attitudes towards eye tracking technology,combined with educational theories such as multimedia learning,this study designs a teaching case for the "Photoshop" course that conforms to the cognitive characteristics of secondary vocational school students.This teaching case includes setting course objectives,selecting course content,constructing course resources and designing course evaluations,which provides theoretical and practical basis for the teaching of "Photoshop" course in secondary vocational schools based on eye tracking technology.2.Based on the characteristics of the "Photoshop" course in secondary vocational education and the personalized learning needs of students,a teaching method for the "Photoshop" course in secondary vocational education that integrates the achievements of eye tracking technology is proposed.In order to improve the teaching effectiveness of the course and cultivate students’ innovative awareness and practical ability,this study applies eye tracking technology to pre class advertising case selection and post class advertising work multiple evaluation,which promotes the reform of talent cultivation methods for advertising poster design in secondary vocational schools.3.Based on the teaching practice process of the "Photoshop" course in secondary vocational education,a diversified teaching evaluation method integrating the achievements of eye tracking technology is proposed.Firstly,in the student mutual evaluation stage,eye tracking effect is used as an auxiliary evaluation method to form a diversified evaluation method that integrates eye tracking effect on student works.Then,a teaching practice of "Photoshop" course based on eye tracking technology was carried out in a secondary vocational school in Jinan.The results indicate that the application of eye tracking technology in the teaching of the "Photoshop" course in secondary vocational schools can enhance students’ interest in learning and achieve the expected teaching results.Finally,this study reflects on the problems encountered in the application of eye tracking technology in the teaching of the "Photoshop" course in secondary vocational education,and optimizes teaching design and practical methods.Thus providing a basis for optimizing the teaching cases of the "Photoshop" course in secondary vocational schools,and providing reference for carrying out information technology teaching in secondary vocational schools.