| As an important force of national and social development,the social interaction behavior of youth groups has been the focus of the whole society and academic circles.With the popularity of horoscopes culture,watching horoscopes and discussing horoscopes are becoming more and more common in the social communication among young people.With the help of the social mechanism provided by the internet platform,the "Constellation Community",which is gathered by the interest of "Constellation",is becoming more and more active in many virtual communities.Youth groups rely on different social media platforms to develop "Constellation Social",and in the process of updating self-awareness,psychological comfort and meet their social needs.However,why can the pseudo-science with metaphysical color such as "Constellation" survive and develop in the modern society? Why did the youth group choose the topic of "Constellation" to develop their social communication in this scientific era? What is the communication logic behind the formation and development of "Constellation Community" ?These are the questions that this research attempts to answer.Based on in-depth interviews and participatory observation,this paper makes an in-depth analysis of the specific social interaction behavior of this group.The development of the "Constellation Community" from the initial professional minority to the present widely exists in the youth group,on the one hand,it can not be separated from the linguistic charm of the "Constellation Theory" and the psychological needs of the youth main body;on the other hand,the communication mechanism of network community promotes the spread of "Constellation Social" in the youth group.In this paper,the most representative constellation community "Tao Bai Constellation Community" as a case study,from the perspective of community landscape to explain its demographic composition,community topic trends and forms of media presentation.In-depth understanding of the "Tao Bai Constellation Community," based on a constellation community in turn to answer "Who are we?" "Who is leading?" "How to maintain?" The topic.This research analyzes the possibility of causing the social behavior of "Constellation community" from the aggregation and flow of the community,and finds that the social activities of this kind of community will develop because of the interest,also because of the interest shift temporarily invisible or even leave.At the same time,this process of communication is dominated and controlled by authority.The control of absolute authority by key opinion leaders such as Tao Bai Bai will affect the social communication behavior of members of the "Constellation Community" from the very beginning,the continuation of social activities is influenced by opinion leaders,active classes and members of the community.In addition to the fact that key opinion leaders are able to use the "Forer effect" generated by the horoscope language to influence the "Horoscope social",the interaction between the members of the community is also the motivation to maintain the "Constellation Social".Most of these interactions are conducted on "Emotional" topics and are sustained by "Emotional" connections.As this "Emotional connection" becomes closer and closer,the social practices of members of the "Constellation Community" not only stay online,but even continue offline,"Constellation" has therefore affected people’s real social activities.In the era of new media,"Constellation Social" has brought profound influence to individual and society.On the one hand,as a new kind of social currency,"Constellation Social" has been widely used in the social communication of young people.It provides an opportunity for young people to open the door of dialogue,and even serves as a social reference,on the basis of which young people can trigger a deeper emotional resonance.On the other hand,this study found that over-reliance on "Constellation social",but also easy to make some young groups fall into the "Constellation trap",causing attribution bias,group laziness,escapism and other social problems.Therefore,we should regard it as an instrumental existence,a way of observing the world and thinking about things,thus triggering a further reflection on youth’s own initiative and the real society,this is the significance of this study. |
