Research On Aesthetic Communication Strategies In College Aesthetic Education Of Intangible Cultural Heritage

The National Education Conference pointed out: "to comprehensively strengthen and improve school aesthetic education,adhere to aesthetic education,cultural people,improve students’ aesthetic and humanistic quality." Under the new era background,the Party and the state attach great importance to the reform of aesthetic education in colleges and universities,starting from the level of policy and system,vigorously promote the construction of aesthetic education in colleges and universities,trying to make the cause of aesthetic education in colleges and universities to a new level.As a process of dissemination,aesthetic education in universities not only touches the pulse of aesthetic values and plays the role of educating people through aesthetics,but also plays an important role in spreading socialist spiritual civilization.Intangible cultural heritage,as a symbol of China’s traditional cultural and spiritual civilization,can be integrated into aesthetic communication through the practical methods of aesthetic education in universities.With the assistance of digital communication methods based on Internet information technology,a new trend of aesthetic communication in university aesthetic education has gradually formed.Therefore,it is of great practical significance and research value to use the aesthetic value of China’s intangible cultural heritage as the communication content,and to promote aesthetic communication among college students through the assistance of digital communication through Internet information technology,based on the dissemination process of aesthetic education in universities.From the perspective of communication studies,this study regards aesthetic education in universities as a specific information dissemination activity and takes the practice of intangible cultural heritage on campus as the research object.By using participatory observation,in-depth interviews,and case studies,it analyzes the influencing factors and principles of aesthetic communication in intangible cultural heritage aesthetic education in universities,to achieve the mechanism construction of aesthetic communication in intangible cultural heritage aesthetic education in universities.Based on the practical exploration and effectiveness research of intangible cultural heritage on campus,we will obtain evaluations and feedback from college students as receivers and participants on the aesthetic communication of intangible cultural heritage aesthetic education in universities.Based on the research results,we will propose optimization strategies for aesthetic communication in intangible cultural heritage aesthetic education in universities.The ternary interaction model of social cognitive theory points out the decisive relationship of mutual influence and dynamic reciprocity between the three levels of "environment individual behavior".Under the guidance of this theoretical model,the mechanism of aesthetic dissemination of intangible cultural heritage aesthetic education in universities has achieved a benign and dynamic construction.Firstly,there is an internalization and coupling effect between the aesthetic environment and the aesthetic subject,which can achieve emotional resonance based on the aggregation effect of "symbolic reality" and "subjective reality",and achieve the "mainstream" of aesthetic communication;Secondly,the subjective initiative of the aesthetic subject affects the selection and execution of aesthetic behavior,and aesthetic behavior also plays a role in awakening and enlightening the aesthetic subject’s cognition and emotions;Finally,aesthetic behavior can reconstruct the aesthetic environment in an optimized and creative way,leading it towards a more perfect path of development.In the practice of aesthetic dissemination of intangible cultural heritage aesthetic education in universities,the recipients,that is,college students,are no longer mechanically passive "imitators",but have transformed into active and active "participants",occupying a dominant position in the entire dissemination process.The communicator achieves the three-dimensional construction and effective integration of the aesthetic communication environment by building an objective reality environment,social and cultural environment,and information culture environment,to mobilize the participants’ internalized aesthetic motivation,and ultimately achieve the goal of stimulating aesthetic behavior and externalizing aesthetic communication.In terms of the analysis of the acceptance of aesthetic communication of intangible cultural heritage aesthetic education in colleges and universities,the survey found that most of the hearers believed that they had achieved immersive aesthetic participation in a benign aesthetic environment,obtained a high sense of self-efficacy and achievement,and carried out aesthetic behavior subjectively and actively based on achieving resonance at the emotional level.Based on the analysis of the above innovative practices and effectiveness research,to promote the healthy operation of the aesthetic dissemination of intangible cultural heritage aesthetic education in universities in the future,optimization strategies need to be proposed to address the existing problems.Realizing the reconstruction of the aesthetic environment under the coordinated construction of digital humanities,creating a "sense of place" community and a "online offline" comprehensive aesthetic matrix;Responding to the inner concerns of aesthetic subjects from the perspective of people-oriented multiple care,enhancing field trust and emotional belonging;In terms of aesthetic actions,it is necessary to adhere to the joint improvement of multiple parties involved,in order to reconstruct the aesthetic environment and achieve the ultimate goal of optimizing and developing aesthetic communication in intangible cultural heritage aesthetic education in universities.