Strategies Of Aesthetic Communication For The Moral Education In Colleges And Universities

It was pointed out that "we must take fostering integrity and promoting all-round development of people as the fundamental task of education, and train participants of and successors to the socialist cause who develop morally, intellectually, physically and aesthetically" in the report of18th National Congress of the CPC.Fostering integrity and promoting all-round development of people means that developing education not only includes the imparting of knowledge and the cultivation of capability, but also comprises the integration of the core value system of socialism into the civil education system, which facilitates the students to develop correct worldview, values, views on honor and disgrace and outlook on life. Due to the new social contradiction and changes brought by the economic globalization, political multi-polarization, culture and development diversification, society informatization, and the new physical and mental characteristics of students, the effect of one-way compulsory moral education is rather limited. Therefore, the aesthetic theories and approaches could be employed to promote the moral education effects of communication strategy in colleges and universities.Taking moral education as a particular activity of information transmission, this thesis aims to investigate the evaluation of college students on the current situation of the moral education, to elucidate the feeling and experience of college students on the process of aesthetic communication, to analyze the causes affecting the moral education, to clarify the essence and principles of aesthetic communication in colleges and universities from the perspective of communication theory through document, questionnaire, interview and case research and it mainly focuses on researching the strategies that promote the effects of aesthetic communication of the moral education on college students.The strategies of esthetic communication for college moral education refer to the application of esthetic principles---emotionalization, interaction and visualization---to the whole process of moral education communication. It is supposed to promote the communication effects of the moral education communication by optimizing the major influential factors concerning the moral education. It advocates integrating emotion into teaching process which transforms the spoon-fed education into aesthetic and interactive information transfer and feedback. These strategies will facilitate the receivers to accept the core content of moral education actively, which will surely enhance the effects of the moral education. The core of the aesthetic communication strategies is to integrate "aesthetic feelings" into "the communication of merits", making the effects of the communication to reach the acme of perfection.The investigation taken by the author in HZAU suggested that ideological and political theory courses and political situation reports are universally acknowledged to be positive for self-development by the subjects. However, factors including regurgitation, out-of-date contents, old methods, inability to evoke emotional echo, excessive repetition will lead to a psychological impediment of the receivers. The communicator, communicated information, communication media and the composition of the receivers together constitute the crucial factors that determine the effects of the moral education communication. And the aesthetic level of each factor shows apparent inhibitory or stimulative influence on the effect of communication of the moral education. Hence, the author proposes four aesthetic communication strategies:to promote the aesthetic accomplishment of the educator; to increase the aesthetic taste of the contents in the moral education; to better design the media for the communication; to enhance the general aesthetic training on the receivers.