| Aesthetic literacy is a fundamental aspect of students’ humanistic heritage,an essential component in the development of core literacy.It provides the foundation for the lifelong development of the new generation of learners and is a key character and vital competency that must be acquired for the development needs of modern society.Enhancing the aesthetic quality of college students in the new era is essential for their all-round development and is the ultimate realization of the goal of college education.In the context of the new era,the study adopt a combination of theoretical and empirical research methods to clarify the basic scope of aesthetic literacy of college students in the new era from the perspective of Marxist aesthetic education and show the current practical achievements,existing problems and influencing factors through data analysis,in order to provide theoretical guidance and practical strategies for the enhancement of aesthetic literacy of college students in the new era,so as to promote college students to become the successors of socialism with all-round development of moral,intellectual,physical,and aesthetic qualities.The first part of the study aims to sort out and define the concepts and theoretical connotations.On the basis of combing through the literature on Marxist concept of aesthetic education,aesthetic literacy of university students and the enhancement of aesthetic literacy both domestically and internationally,Through a comprehensive review of the literature on these topics,the study defines the concepts of aesthetic education,the concept of aesthetic education,Marxist concept of aesthetic education,and aesthetic literacy,thereby establishing a theoretical foundation for the entire research.By tracing the source,the theoretical sources of the Marxist view of aesthetic education and the relevant discourses on the Sinicization of Marxist concept of aesthetic education are clarified,from which the rich theoretical connotations of the Marxist view of aesthetic education are summarized,providing a theoretical basis for promoting the development of aesthetic literacy among university students in the new era.The second part of the study involves an in-depth analysis of the scope and content of the research.Within the context of the new era,the study clarifies the composition,basic characteristics,and contemporary values of the aesthetic literacy of university students.It explores the logical connection between the Marxist concept of aesthetic education and the enhancement of aesthetic literacy among university students in the new era.Moreover,the study employs empirical research to analyze the practical results of enhancing the aesthetic literacy of college students in the new era and problems related to aesthetic knowledge,aesthetic creation,aesthetic ability,aesthetic concepts,and behaviors,and identifies the causes of these problems at the personal,university,family,and societal levels.This analysis provides directional guidance for enhancing the aesthetic literacy of college students in the new era.The third part of the study involves an inductive analysis of the implementation path.Based on the theoretical connotations of the Marxist concept of aesthetic education,the study provides four cultivation paths to enhance the aesthetic literacy of university students in the new era.The directions of these paths include the aesthetic learning and practice of individual university students,the aesthetic education work of universities,the aesthetic culture of families,and the public art construction of society.By promoting the in-depth integration of the Marxist concept of aesthetic education and the enhancement of aesthetic literacy of university students,the study aims to help cultivate the new generation of the times with comprehensive development. |