Research On The Path Of Integrating "Qingliu Variety Show" Into Ideological And Political Education In Colleges And Universitie

General Secretary Xi Jinping pointed out at the National Conference on Ideological and Political Work in Colleges and Universities: "Ideological and political work in colleges and universities is related to universities.The fundamental question of what kind of people to cultivate,how to train them and for whom." Young Students is a society with Chinese characteristics.How to cultivate newcomers of the era who will take on the task of rejuvenating the times is a major theoretical and practical topic facing ideological and political education in colleges and universities.Since the 18 th National Congress of the Communist Party of China,General Secretary Xi Jinping has published a series of important expositions on ideological and political education in colleges and universities at the National Education Conference,the National Conference on Ideological and Political Work in Colleges and Universities,the symposium for teachers of ideological and political theory courses in schools,and when inspecting colleges and universities,which have pointed out the direction and provided fundamental guidelines for doing a good job in ideological and political work in colleges and universities in the new era.The 20 th National Congress of the Communist Party of China made the strategic deployment of giving priority to the development of education and called for the construction of an educational power by 2035,which fully reflects the basic,pioneering and overall strategic position of education in the construction of a modern socialist power.Mass media is one of the important carriers of ideological and political education in colleges and universities,and its powerful communication ability affects the study,life and work of college students.In recent years,a number of variety shows with high ratings have emerged on TV screens and the Internet,which have been continuously reformed and innovated in content and form,integrating the functions of ideological cohesion,value orientation,education guidance and social services into them,with their strong cultural heritage,multi-dimensional perspective narrative telling,profound humanistic care,and high-quality audiovisual experience from many traditional types of variety shows,attracting a large number of audiences,especially young people’s attention and heated discussion.The excellent traditional culture of the Chinese nation and the core socialist values presented in the program strengthen the sense of identity of the vast number of young students with traditional culture,establish correct three views,and carry forward patriotic feelings.The "Qingliu Variety Show" program contains rich elements of ideological and political education,which is composed of political,economic,ideological,moral and other forms of cultural resources,which can subtly influence and guide the thinking and behavior of college students.By excavating the educational effect of "Qingliu variety show",this paper integrates "Qingliu variety show" into the ideological and political education work of colleges and universities,in order to deeply explore the educational value of "Qingliu variety show",so that it can have a far-reaching and positive impact on college students in thinking and behavior,and at the same time change the traditional concept of ideological and political education,strengthen the means of ideological and political education,explore the path of integrating "Qingliu variety show" into ideological and political education in colleges and universities,and provide reference and inspiration for innovating the current ideas and methods of ideological and political education in colleges and universities.