| As a human activity connecting the world and inheriting culture,the modern Olympic Movement is interwoven with the broad background of modern society.With Olympism as the spiritual core,the modern Olympic Movement has been popularized all over the world.It promotes the vigorous development of sports and promotes the communication between different nationalities and individuals.It is too weak to discuss the development law and symbolic meaning of the Olympic movement from the single media technology or culture.Mediology as a new research perspective and tool.Chose a middle way,trying to find a balance.By putting technology and culture on an equal footing,we can see social change over a long period of time.With the advent of digital media,mobile terminals,artificial intelligence and other technologies.They profoundly changed the way the modern Olympic Games are broadcast and watched.To rebuild the internal structure of the Olympic movement.The 2008 Beijing Olympic Games incorporated digital broadcasting into the broadcasting system,also known as the first digital Olympics.So far,the Olympic movement began to generate a new technical system in the face of the new technical form.In addition,the 2008 Olympic Games had a great breakthrough in the number of viewers around the world and the staging of the Games.It set a lot of records.The observation of presenting temporal inheritance behavior in combination with mediology.This paper chooses 2008 as the starting point of the research.Focusing on the development and changes of the Olympic Movement between 2008 and 2022.Based on the three key words of mediology,"technology,culture and transmission",the interactive relationship between technology and culture in the new era of Olympic movement is analyzed.This article attempts to reveal the connection and interaction rules of the technical system,cultural system and symbol system in the Olympic movement space.The upgrading of technology makes the media,as the carrier of information and the tool of communication,gain a wider influence and have a dominant role in human society.It can combine the characteristics of time and space with the social environment to form a "mediasphere".The "mediasphere" is constantly evolving as the dominant medium changes.Through research,this paper finds that digital technology is deeply involved in the social space of the Olympic Movement from 2008 to 2022.Under the influence of digital technology and other cutting-edge technologies,the Olympic technical system has gradually formed its own development logic.Changing the spatial form of the Olympic movement.In the horizontal real and virtual space,"hypersphère" takes all media as the intermediary tool.It relies on big data and artificial intelligence technology to embed dispersed and flowing individuals into a new space-time.The Olympic movement in the "hypersphère" uses digital technology to convey the Olympic information in an all-round way.And further update their own audiovisual system.At the same time,physical mediums such as athletes’ bodies,mobile devices and Olympic logos connect the fractured social space and build a new Olympic order through continuous sports practice.In the longitudinal time category,with the help of the Internet and media technology,the Olympic trace information appears again.Material traces evoke individual emotions and memories with the Olympic culture.This makes the Olympic culture across the long river of time to be inherited in the evolution of technology.Through the cycle of past and present,the act of inheritance establishes the Olympic concept that people uphold together in the new era.The mediating power of media technology reshapes the symbolic meaning of the Olympics.And establish a new community on the basis of individual identity. |
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