Research On Optimizing The Business Model Of Nanchang X Education Technology Company Limited Under The Background Of "Double Reduction"

Since the 1990 s,with the development of the economy,the improvement of people’s living standards,the sharp increase of social competition pressure,and the influence of factors such as the state’s advocacy of "encouraging collectives",individuals and other social forces to run schools",the education and training industry has developed rapidly.In order to meet the needs of customers,improve competitiveness and maximize value,the education and training industry is constantly adjusting its direction and upgrading its business model.In 2021,with the promulgation of the new policy of "double reduction",all localities carried out the "zero clearance" of subject training business one after another,and enterprises with subject training as the main business were in a difficult situation to adjust,transform and upgrade their business models.Only by optimizing the business model can we fundamentally solve the problem.How to change the profit model,carry out a new business layout and realize the optimize of the business model under the condition of tightening regulatory policies and under the impact of the COVID-19 epidemic is the only way for the development of Nanchang X Education Technology Co.,Ltd.The research focus of this the "double reduction" background and environment,and put forward operational countermeasures and safeguard measures by analyzing the situation,existing problems and causes of Nanchang X Education Technology Co.,Ltd.,so as to guide Nanchang X Education Technology Co.,Ltd.to innovate and maximize enterprise value.The logical framework studied in this thesis is divided into six parts.The first part is the introduction.The second part introduces the background,significance and methods.According to the review of domestic and foreign literature,explore the theoretical basis of the business model,and analyze the innovation and shortcomings.The third part expounds relevant concepts from the theory of "double reduction" New Deal,Wei Zhu’s six-factor business model,Porter five-force model,profit model,SWOT and other theories,laying a good theoretical foundation for research.Secondly,combined with the questionnaire and the model are used to analyze the macro and micro-environment of Nanchang X Education Technology Co.,Ltd.Again,point out the problem and analyze the cause of the problem.Finally,on the basis of case analysis and actual research,the ooptimization principles,strategies and safeguard measures of the business model of Nanchang X Education Technology Co.,Ltd.are put forward under the background of "double reduction".This article hopes to provide practical examples for the relevant theories of business model optimization,and provide experience and ideas for business model optimization in the education and training industry and even other industries.Finally,the conclusions of this research are drawn to find out the limitations and look forward to the future.