Research On The Demand Of Public Sports Service For The Aged In The Urban Community Of Henan Province And The Optimized Path Of Multiple Supply

With the development of social and economic level and the improvement of people’s quality of life,the problem of social aging population is becoming more and more serious.At present,the elderly population aged 60 and above in Henan Province has reached more than 17.964 million,accounting for18.08% of the total population of Henan Province,and has entered the stage of deep aging.Relevant government departments pay high attention to the aging of the population and the health problems of the aging population,and sports has the functions of preventing and treating diseases and enhancing physical fitness,which can be used as a non-medical and health intervention means for the aging population to some extent.Therefore,the investigation and analysis of the current situation of urban sports public service for the elderly in Henan Province,the improvement of the supply system of public service for urban community sports in Henan Province,promoting the participation of sports activities for the elderly in Henan Province,and promoting the aging of the population.Based on this,the research using literature method,questionnaire survey,field investigation method,investigation and analysis of Henan province city elderly public sports service demand status and community public sports supply,explore the problem of some mismatch between demand and supply,and the supply and demand imbalance related problems put forward some Suggestions and optimization strategy,in order to promote the national fitness and health of China strategy smoothly,alleviate the contradiction between health demand and supply,promote the development of sports public service in Henan province in the new period.The main conclusions are summarized as follows:1.Current situation of public sports service supply for the elderly in communities in Henan Province:The number of sports venues and facilities increases year by year,But under-utilization and maintenance,In particular,the high-quality sports resources of schools,enterprises and public institutions are not open to the public;The sports organization management and supervision mechanism is not perfect,Mostly spontaneous,grassroots organizations,Lack of professional management personnel;The insufficient number of social sports instructors,And the quality is not up to standard,The main one is the low utilization rate,There is still a big gap in providing scientific exercise guidance for the elderly;Inperfect sports and health information services,The diversity of publicity methods is presented,But the effect is not good;Lack of physical fitness monitoring stations,And the low penetration rate;Actual conditions vary in different regions,There is a mismatch between supply and demand and low supply efficiency.The supplier is still a government agency,the participation of society and market is not high,the model is relatively single,and the barriers between industries are difficult to break down.2.Impact factors affecting the supply of public sports services for the elderly in communities in Henan Province: the elderly have weak ability to use existing expression channels,Public sports needs are marginalized by media expression,The demand feedback mechanism is not fully established;The release of several policies,regulations and implementation opinions,Further shows the determination of the Henan Provincial government and relevant departments to improve the public sports service level in Henan Province,Strengthening the public sports service policy guarantee mechanism in Henan Province,Provide direct policy support and guidance for the supply of public sports services in Henan Province,Thus to accelerate the construction of the public sports service system in Henan Province;At present,the vast majority of funds are still government financial public funds,sports lottery revenue and other channels,Social donations account for very small proportions;Due to the imperfect welfare system in China,And the lack of awareness of "spending money to fitness," Lead to the insufficient sports consumption capacity of the elderly,No profit to earn,This leads to a lack of market participation in the public sports service provision for the elderly.In view of the above problems,in order to further optimize the development of public sports services in Henan Province,the suggestions are put forward: deep understanding of the actual needs of the elderly,play the leading role of the government,laying a solid foundation,provide policy and financial support;play the independent diversity of the market,improve supply efficiency,provide efficiency and compensation support;give play to the mobile flexibility of social organizations,check the gaps and fill the gaps,ensure the supply achievement rate,and provide service and supervision support.In addition,the optimization of public sports service needs to perfect the system,adjust the current supply structure,scientific and reasonable deployment of resources,to get through the barriers between industry,strengthen the cooperation between departments and industries,explore supply main body investment channels,adhere to the government as the center,the relevant departments to participate,through the government to buy public sports services,the government provides preferential policies to attract and mobilize social investment funds,give full play to the decisive role of market allocation of resources,so as to promote the further development of public sports service,strengthen the diversification of supply subject,supply content priority adjustment,realize the maximum utilization rate.