Research On The Optimization Strategy Of "Village Late" Sports Activities In Southwest China

Rural sports construction is a key factor in promoting national fitness and advancing the construction of a healthy China,and plays an important role in implementing the rural revitalization strategy and developing rural sports.With the support and guidance of the government and the active participation of residents,rural sports have developed rapidly,and "village late" sports activities have been widely welcomed and supported by the public.Currently,there is more research in the academic community on the development process,current situation,countermeasures,culture,and other aspects of rural sports activities,while research on "village late" sports activities is relatively scarce and varies significantly due to geographical location,and is still in the development stage.Therefore,based on existing theories,this article analyzes and discusses the current situation of the organization,management mechanism,and other aspects of "village late" sports activities in the southwestern region of China,and proposes optimization paths for the development of "village late" sports activities,which has a certain practical significance for achieving high-quality development of rural sports and promoting rural revitalization.This thesis mainly uses literature method,field study method,questionnaire survey method,case analysis method and other research methods,and takes "problem discovery-problem analysis-problem solving" as the research idea to carry out the research work.First of all,by consulting a large number of literature and books to master the theoretical concepts related to "village late" sports activities and the current research frontier,a total of more than 600 related literature;Secondly,through field investigation,interview and questionnaire,the actual situation of "village late" sports activities in southwest China was deeply understood.The survey areas included 25 towns and cities in 5 provinces,such as Yun,Guizhou,Sichuan,Chongqing and Tibet.A total of 2500 questionnaires were issued,2201 were recovered,and 2103 were valid.Finally,five investigation objects in southwest China are selected for case analysis,namely the wagging dance in Henghe Tujia Township of Chongqing Municipality,the wrestling of Yi ethnic group in Dake Township of Yuanmou County of Kunming City,the dance of flower lantern in Daguan Town of Chengdu City,the Dui dance in Jiangrexia Township of Lhasa City,and the Xiang foot ancient dance in Yanlou Township of Guiyang City.The experience of "village late" sports activities in Southwest China is referred to.This thesis provides reference for optimizing the path of rural sports enterprise.The following conclusions are drawn in this article:1.The overall basic conditions of the "village late" sports activities in the southwest region are improving,but there is a lack of activity facilities and equipment,and the relevant government departments do not pay enough attention to it.The infrastructure planning is not scientific,and the sources of funds are single.2.The level of "village late" sports activities in the southwest region has been continuously improved,with the frequency,quality,and influence all being enhanced.However,the organizational structure is unreasonable,the organizational construction is lagging and simple,the innovation of activity forms is insufficient,and the government’s positioning of the organization is relatively low,with grassroots organization personnel lacking professional capabilities.3.The "village late" sports activities in the southwest region have strong regional characteristics and personalized features,which are conducive to the inheritance and development of local sports folk culture.However,the organizational form lacks standardization,the characteristics of modern sports activities are not prominent,the management mechanism lacks pertinence,and the methods lack timeliness.4.The management mechanism of "village late" sports activities in the southwest region is not sound,the implementation of assessment and supervision functions is not in place,the participation in activity organization is insufficient,and the whole process management of activities has not been realized,with the management methods being delayed.5.The effect of "village late" sports activities in the southwest region is good,but the public’s sense of gain is low,and it cannot meet the public’s needs in terms of convenience,quantity,quality,fairness,and sustainability.Translate all "village late" into village late according to the requirements of the English abstract for master’s degree students.Based on the above conclusions,the following suggestions are proposed:targeted management measures should be taken based on local regional characteristics,reasonable organizational mechanisms should be formulated,multiple forces should be introduced,social resources should be fully utilized,infrastructure should be optimized,activity atmosphere should be created,and "village late" sports activities should be developed into a characteristic cultural brand;a "three-specialty" management organization should be established to comprehensively improve residents’ sports literacy;and residents’ sense of gain should be improved in multiple ways to provide reference and reference for the sustainable and high-quality development of "village late" sports activities.