Research On The Social Network And Risk Preference On Peasants Agricultural Productive Investment

China’s response to the three agricultural issues is focused on two primary goals:augmenting agricultural production and revenue,and fostering a prosperous rural economy.Investment is a major factor in advancing agricultural growth,with farmers playing the most significant role in agricultural investment.The importance of a thorough investigation into farmers’ investment practices in fostering agricultural economic expansion,adjusting the agricultural industrial structure,and broadening their investment pathways cannot be overstated.Under the current new economic situation,the vitality of investment and financing in rural areas has been further released.Data shows: It is clear that farmers are still one of the most dominant forces in productive rural investment.In developing countries,the issue of farmers under investing persists: imbalances in the supply and demand of components,unsatisfactory production conditions,and inadequate institutional rationing still impede small farmers from making productive investments,obstructing the further growth and development of the rural economy.The Chinese social landscape is no exception.pattern,with ’relations’ as the core model(Fei Xiaotong,1948;Liang Mingling,1949),has worked in tandem with the market mechanism to perform resource allocation functions.The development,differentiation,and process of social networks has enabled farmers to access and incorporate resources,thus furthering the distribution of agricultural production factors.This is due to the traditional social networks based on blood relations and old geo-relations,as well as the new social networks based on commercial relations,new geo-relations,and business relations created by reform,opening up,and the advancement of science and technology.Optimisation and improvement.In particular,the uncertainty of production conditions and the relatively homogeneous access to information by risk-averse farmers in general make farmers’ attitudes towards risk a key factor influencing their productive investments and economic growth.Therefore,it is important to study in depth the productive investment behaviour of farmers with different risk preferences and their response mechanisms in the context of farmers’ social networks.Based on this,this paper to clarify the concept of farmers,farmers productive investment,social network,risk preference,on the basis of the farmers flow of productive investment and farmers productive fixed investment two investment types as the research object,choose 2018 Chinese family tracking survey data(CFPS)4521 farmers samples,analyzes the influence of social network,risk preference on farmers productive investment behavior,in order to get relevant conclusion,and based on the quality of farmers social network policy Suggestions.Defining the concepts of farmers’ social network,productive investment behavior and risk preference based on social network theory,risk preference theory and peasant household behavior theory,utilizing literature review,metrological analysis and other combinations of theory and practice research methods,we shall investigate the effect of social network and risk preference on farmers’ productive investment.By employing entropy,Logistic regression and mediation effect tests,the following findings are derived: a significant positive correlation between social network and productive investment is established.has a positive effect on both farmer liquidity production investment and fixed production investment,Risk appetite has a significant and positive correlation with farmers’ productive investment,The investment level of risk-avoidance farmers is significantly lower than that of risk-preferred farmers.The intermediary effect of social network in the relationship path between risk preference and farmers’ productive investment is significant.Finally,based on research,the following countermeasures are proposed:(1)to reduce the productive investment of farmers,to help farmers carry out effective risk management;(2)to encourage farmers to build and maintain good relationship network,continuously optimize the quality of their relationship network,obtain the resources and effective information needed for productive investment;(3)to actively learn agricultural related productive investment knowledge,strengthen the selection and identify investment channels and financing methods;(4)to encourage the development of rural economic cooperation organizations,to improve the endogenous motivation of productive investment and the ability to resist risks.