Research On The Development Quality Of Sports Tourism Industry In China

The development of sports tourisru industry in China stems from the holding of large-scale sports events.It is a new industrial form of deep integration of sports industry and tourism industry.It relies on tourism resources,takes sports activities as its content,and takes clothing,food,shelter and entertainment as its support.It has invigorated tourism resources,innovated the industrialization development of sports undertakings,and also brought along the development of related service industries and the first and second industries.Its economic and social benefits have become increasingly prominent,and it is a new economic growth point of tourism.In recent years,the phenomenon of consumption upgrading has become more and more obvious.In the report of the Nineteenth National Congress of China,it is pointed out that the main contradiction of our society has changed into "people need for a better and happy life".And the upgrading of consumption has been raised from the social phenomenon level to the national strategic level.Then the general guide of economic development in China,"High quality Development",is determined,which is in line with people needs for a better and happy life.To comply with the requirements of the times,the Director of the Tourism Bureau put forward the development goal of quality tourisr at the 2018 Tourism Conference.As an important part of the tourism industry and the need for a better and happy life,the sports tourism industry has been strongly supported by social capital and national policies,but the huge investment has no't received the corresponding return.For example,the investment of a water village in Chengdu antique characteristic block is 2 billion,and it becomes an empty city four years later.The phenomenon of characteristic town is crowded but few people are prominent,which seriously hinders the high quality development of sports tourism industry,but the related research is very few.Therefore,based on the dual background of consumption upgrading and high-quality development,the DSE analysis framework and index system of sports tourism industry development are established according to the internal dynamic mechanism and external en'vironment of sports tourism industry development.And using the entropy method to carry on the quantitative analysis to the quality level,and the results show that:the consumption demand quality restricts the sports travel industry development quality promotion;The industrial structure quality plays an active role in promoting the development quality of sports tourism industry,and the industrial environment quality plays an important role in promoting the development quality of sports tourism industry.Further analysis shows that there are some problems in the development of sports tourism industry in China,such as insufficient vitality of product innovation,lack of professional talents,rapid development but low level of development,and excessive dependence on the government,and so on.Aiming at these problems,this paper puts forward a way to improve the quality of development from the aspects of consumption demand,industrial structure and industrial environment.