Narrative Of Body Discipline In The Era Of Visual Communicatio

The crowd of people playing Tai Chi and practicing Ba Duan Jin in the park is not only grandparents,uncles and aunts,but also a group of young people.Smart fitness parks and sports parks allow fitness to step out from the gym into the life scene and become the people’s infrastructure.Nowadays,it is an era when the public is more and more concerned about fitness and health,and the value of fitness is established at a strategic height and also rooted in the national heart.In the era of visual communication,the body becomes the medium of narrative,and fitness becomes the form of body display,especially in the expression of fitness short videos.How does the body discipline act on the producer and the viewer through the narrative? How does the confrontational power of body discipline manifest? In this paper,we look at the process of writing body discipline narratives in the content of fitness videos.The main part of the study starts from the body discipline narratives in fitness videos,including the dual narrative logic in fitness videos,the writing process of body discipline narratives in fitness videos,and the confrontation power of body discipline in fitness videos.In the first part,the fitness short video contains a dual body narrative logic of explicit and implicit,the explicit narrative writes the image body and identity image of the fitness short video producer with a fixed script and plot,an educator,motivator and playful person with all body types,shaping the ideal blueprint of the viewer’s body image,and the invisible narrative presents the video producer in the process of production by self,others and the platform The two-layer narrative is both complementary and contradictory to each other,complementary in its transformation of the video viewer’s body and contradictory in its management of the video producer’s body,with a two-layer logic.In the second part,the writing of body regulation in fitness short videos,the underlying logic is the process of education,and the specific regulation process unfolds in three steps,the first step constructs a standard model of the body through social power,and makes the body a manageable object as a plastic object;the second step is to act the model of power control on the body in the visual context,and through online construction and offline practice The third step is the era of visual communication,in which body discipline is implied in the form of indoctrination through invisible hidden symbols,and the body under the standard model is generated in an educational way.In the third part,the writing of body narratives in short fitness videos is not only about discipline,but also includes the resistance of the body subject.The writers of the body narratives use visual technology to make the body review its vision and confront the mainstream aesthetic consciousness,expressing their self-will with the seemingly negative "poseur fitness method",while the interpreters and viewers of the body narratives also engage in acts of resistance by fighting for narrative dominance,eliminating the fixed bodily meanings generated in fitness videos with the intention of The intention is to return to the subjective value of the body.At the same time,in the visual age,the producers and viewers of short fitness videos sublimated fitness as an art in a pluralistic and perceptual way through the use of visual art,thus confronting the contradictory conflict between bodily discipline and self-expression.Through the arguments in the above three chapters,the intention is to show that body discipline in fitness short videos unfolds in the form of narratives and is reached in the form of edification through visual technology,which makes the role of body discipline more invisible and the power of resistance to body discipline more diverse.