Construction And Empirical Research On The Cultural Influence Evaluation System Of National Cheerleading Competitions

This study systematically sorts out the relevant research on the cultural influence of sports events through the literature method,and on this basis,combined with the development of cheerleading events in China,the evaluation indicators of cultural influence of national cheerleading events were preliminarily screened.Using the Delphi method to modify and improve the indicator in two rounds,using analytic hierarchy to determine the weight of evaluation indicators,an evaluation system of 4 first-level indicators,17 secondlevel indicators and 48 third-level indicators of the cultural influence of national cheerleading events has been constructed.From the perspective of participating athletes and spectators,the National Cheerleading Championships were empirically evaluated.The results of the empirical assessment based on athletes are: After combining the scores of the four first-level indicators with their respective weights,the highest comprehensive score of internal cultural original influence is 0.25,the overall score of organizational cultural impact is 0.22,the comprehensive score of external environment and cultural influence was 0.16,the lowest overall score of cultural influence of the participants was 0.12.The empirical results based on audience reviews are: Ranked first in the influence of internal cultural originality,ranked second in organizational cultural influence,ranked third in terms of cultural influence for researchers and participants,the external environmental and cultural influences are not addressed.On the basis of analyzing the internal cultural originality influence,external environmental cultural influence,research participant cultural influence,and organizational cultural influence,suggestions are put forward to improve the cultural influence of the National Cheerleading Championship.