Research On Online Education Acompany’s Customer Enterprise Interaction Management Based On The Promotion Of Customer Loyalty

With the continuous development of information technology,various industries and fields have ushered in information technology transformation.For the education industry,during the COVID-19,many educational institutions and colleges have carried out distance education through online means,which has accumulated experience and laid a foundation for the development of online education industry.However,in the context of online education,due to the limitations of educational scenarios,online education enterprises often cannot interact effectively with customers,which affects customer loyalty.Therefore,based on the value co creation theory,this article explores and analyzes the paths and methods to enhance customer loyalty by strengthening customer enterprise interaction management.This article is based on the theory of value co creation and existing research results in the theoretical community.Through conducting two rounds of questionnaire surveys,interviews,and other methods,it analyzes the current situation of A company’s customer enterprise interaction management and identifies the problems that exist in A company’s customer enterprise interaction management.On this basis,a theoretical model of the relationship between customer interaction and customer loyalty based on value co creation theory was constructed using Analytic Hierarchy Process and questionnaire survey methods.Hypotheses were proposed to verify the reliability and validity of the questionnaire.SPSS software was used for data analysis to explore the impact relationship and mechanism of customer interaction on customer loyalty,ensuring that the path and direction of enhancing customer loyalty through strengthening customer interaction management are correct.Finally,based on the actual situation of Company A and the current situation of customer interaction management,targeted solutions and specific suggestions are proposed to strengthen customer interaction management,including clarifying the direction of differentiated interaction management at different stages,exploring diversified interaction methods and channels,improving employee support,and building diversified interaction platforms.Through this study,it can provide reference for Company A to strengthen customer enterprise interaction management,promote value co creation with customers,and enhance customer loyalty.It can also provide reference for other online education enterprises to strengthen interaction management and enhance customer loyalty.