Research On The Development Path Of Shui Horse Racing In Sandu,guizhou Province From The Perspective Of Communication

In 2006,Duanjie,an aquarium,was listed in the first batch of national intangible cultural heritage protection list in China,with the serial number of 468 and the project number of X-20.Its category is folk custom."Shuizu Duanjie" is one of the most unique traditional festivals of ethnic minorities in China,and horse racing is one of the important activities of Duanjie and a representative activity of traditional sports culture.The traditional Shui race is famous for holding horse racing activities on the slopes set by different villages,and it also appears in the leisure and entertainment of local residents on daily holidays.On the basis of communication and sports anthropology,this paper investigates the historical origin,development and evolution of Sandu Shui race in Guizhou by using the methods of literature,oral history,expert interview,field investigation,mathematical statistics and logical analysis,and analyzes the current situation of Sandu Shui race according to the five components of Harold lasswell’s communication: communication subject,communication audience,communication channel,communication content and communication effect.In this way,we can understand the difficulties encountered in the spread and development of Sandu Shui horse racing culture,and put forward relevant countermeasures for the spread and development of Shui horse racing culture in the future according to the local actual situation,so as to find a new development path for Shui horse racing and provide some empirical cases for the spread and development of minority sports culture.The research draws the following conclusions:(1)At present,there are phenomena such as "absence" and "dislocation" of the main body in the communication process of aquatic horse racing,and the publicity at the government level lacks continuity.The communication with non-governmental organizations as the main body is mercenary and the interests are too obvious.The biggest problem in the communication with individuals as the main body is the randomness and discontinuity of communication.(2)At present,the events of horse racing in the Shui ethnic group are relatively simple and boring.Compared with the traditional horse-racing on the end slope,the competition process has lost physical confrontation and is not attractive enough in the visual viewing level.Coupled with the development impact of modern western speed horse racing,the traditional horse racing culture of the Shui ethnic group is gradually changing and losing its original "taste".(3)At present,there is a shortage of communication talents related to the water race in Sandu,and the way of communication mainly depends on mobile Internet.There is no public welfare popularization of school teaching and horse racing organizations,and there is no social group and family inheritance.Moreover,the audience group is developing towards the trend of "aging",and both the contestants and the audience are gradually decreasing.(4)There is a lack of feedback on the current spread of the water race,and it is useless to listen to the development opinions of the local people and related personnel extensively during the spread and development,so the current development of the water race is "out of touch" with the masses.Suggestions:(1)Strengthen the construction of the main body of the cultural communication of the Shui people’s festival horse racing.The government should pay more attention to the promotion and publicity of the festival horse racing culture,and at the same time regularly publicize the culture and connotation of horse racing to non-governmental organizations and local residents,so as to guide the main body of the horse racing culture to the correct communication track.(2)Add competition events to enrich the publicity content of horse racing culture,enrich the aquatic horse racing activities on the basis of ensuring safety,and increase the appreciation and attraction of aquatic horse racing.(3)Introduce relevant talents to explore the spread of horse racing culture,strengthen the communication between colleges and universities and relevant departments of water horse racing,and make rational use of educational resources in colleges and universities to explore the road for the development of water horse racing.(4)Carry out regular mass questionnaire surveys on the problems and opinions of the development of aquatic horse racing,open an official mailbox for the opinions of Sandu horse racing,and solicit relevant opinions from the vast number of aquatic horse racing enthusiasts on the promotion of the festival horse racing,so as to truly integrate the development of aquatic horse racing into the daily life of local residents.