Conflicts Of Interest And It’s Coordination Mechanisms In The Process Of Capital Going To The Countryside

Solving issues related to agriculture,rural areas and farmers is the top priority for the Communist Party of China and has long been closely watched by the Party and the government.The 19 th National Congress of the Communist Party of China put forward the strategy of rural revitalization,and included "giving priority to the development of agriculture and rural areas and comprehensively promoting rural revitalization" in the outline of the 14 th Five-Year Plan and the long-term goals for 2035.Since relying only on the capital input of governments at all levels is far from satisfying the development of agriculture and rural areas,therefore the state encourages and supports urban industrial and commercial capital to go to the countryside to help agricultural and rural development.Under the guidance of the willingness of local governments to enrich local finances after the reform of the tax-sharing system,local governments actively provide preferential policies such as tax exemptions and financial support to create a good environment for capital to go to the countryside.At the same time,the rapid development of the economy has raised the income level of residents,changed the consumption concept of residents,green agricultural products have become a new consumption hotspot,there is a huge potential development space in the agricultural field.Urban industrial and commercial capital has a good expectation of the market prospects of agriculture,and has poured into the countryside.The sending of industrial and commercial capital to the countryside can promote the transformation and upgrading of local agriculture and promote the development of the rural economy,but some industrial and commercial capital that goes to the countryside to work in agriculture has not properly handled the conflicts of interest between different interest subjects,resulting in aggravated conflicts between interest subjects,seriously affecting the production and operation activities of industrial and commercial capital in rural areas,and even the phenomenon of enterprise operating losses and "breaking contracts and running away".What types of conflicts of interest will be encountered in the process of capital going to the countryside,and how these conflicts will be coordinated,have become the main issues of concern in this paper.Taking the D Ecological Agriculture Company in X County of Hubei Province as an example,this paper finds that in the process of capital going to the countryside to engage in production and business activities,the industrial and commercial capital which go to the countryside mainly faces three types of conflicts of interest.The first type of conflict is between the company’s business philosophy and the farmers’ concepts,which is reflected in three aspects: pig manure composting,pesticide spraying and vegetable procurement.The second type of conflict is the conflict between the company system and the local people’s feelings,which is mainly reflected in the quality supervision problem and the problem of buying and selling vegetables.The third type of conflict is between legal and cognitive property rights.Although capital will face a variety of conflicts of interest after going to the countryside,the industrial and commercial capital which go to the countryside does not choose to give up,but coordinates these conflicts of interest in different ways,so as to escape the "fate" of failure.Company D has realized the integration and interaction with the vernacular society through formal organizational absorption and informal human relations mechanism,so as to achieve its own smooth development in the vernacular society.