Interest Conflict And Coordination Of Village Enterprises In The Process Of Capital Going To The Countryside

This paper chooses the Ping village in east Fujian province as a case study,uses qualitative research method,obtains data through participating observation and indepth interview,and combines the substantial data obtained from field investigation,describes and analyzes the social relations and interactive game situation of capital and village,analyzes the performance and reasons of conflicts of interest between village and enterprises,On this basis,this paper explores the solutions to such problems.Different from the previous studies on capital going to the countryside,the focus of this paper is on the integration of urban industrial and commercial capital enterprises into rural areas and rural natural resources to carry out rural tourism construction activities.This study found that capital to the countryside can indeed inject funds for the development of villages,expand the market and increase the income of villagers.Entrepreneurs can also use the operation of private relations as villages to introduce policy resources,improve the governance capacity of villages,and help villages complete the historical task of poverty alleviation.However,with the slow progress of village tourism development and construction and the slow performance of construction,the crisis of trust between village enterprises broke out,resulting in interest differentiation.The specific performance is that the village cadres do not cooperate with the enterprise,and the villagers bid up the price of the enterprise,which leads to the dissatisfaction of the enterprise to the village,and then gradually alienates from the village,resulting in the relationship between the rural capital enterprise and the village It is a kind of suspended state,which does not achieve good embedding.It is found that the causes of conflicts between villages and enterprises mainly include the differences between villagers’ attention to short-term interests and the long-term planning of enterprises,the conflict between village cadres’ attention to personal interests and enterprises’ pursuit of benefits,as well as the defects of enterprises’ operation mode,which leads to the interest differentiation between villages and enterprises And there is a conflict.For the conflict of interests between village and enterprise in Ping village,this study combines the theory of Embeddedness and participatory development,respectively,starting from the four interactive subjects of village cadres,villagers,enterprises and grass-roots government,proposes to mobilize the autonomy of village cadres,actively participate in village construction activities,strengthen the degree of organization of farmers,enhance the participation of villagers,establish incentive mechanism,and improve the work of grass-roots government From four aspects of efficiency and enterprise adjustment strategy,deepening the embeddedness with the village,this paper puts forward the feasible solution path of village enterprise interest coordination.The development and construction of rural tourism by capital to the countryside is a long-term activity.