| Under the background of the rapid development of China’s socialist market economy and people’s increasingly improved living standards,the growing material and cultural needs of the people follow.Among them,more and more people are more inclined to the rapid demand of health,life leisure,entertainment activities,the exploration and pursuit of their life needs never stop.In such a cultural context,the marathon sports industry in China as a promotion of the national people’s fitness entertainment,improve people’s physical quality and physical and mental pleasure,and promote and improve the level of Chinese sports culture enterprise development the important engine and power,constantly improve its sports industry infrastructure,sports industry development is becoming more and more strong,Its industrial coverage has been expanded,the degree of social participation has been improved,and the degree of market recognition has been improved.China’s marathon sports industry,which has been developing continuously in a trend of blowout development,has played an indelible important role in carrying forward socialist sports culture with Chinese characteristics,advocating a healthy China in the new era,promoting the development of sports structure-related enterprises and promoting the supply-side structural reform of sports undertakings.The marathon sports industry in China have been made by a single constant before the system development in the direction of the now open a popular movement,there is no denying that with neighbouring countries to Europe and the United States,Japan and other countries in terms of its sports field there are a lot of gaps and problems to be solved and the enhancement,but for the real marathon sports,in the form of a marathon club establishment and development,It is the only choice to realize the commercialization and industrialization of marathon sports industry in a real sense.On July 2,2019,Chinese Athletics Association issued the Notice on The Recruitment of Chinese Marathon Clubs,which reflects the strong concern and importance for the construction of marathon clubs.With the rapid development of marathon sports industry today,marketization and commercialization have become the forward direction and label of marathon development,and e-House Marathon Club has undoubtedly become the explorer on its development road.After collecting and understanding the relevant information and contents of E-House Marathon Club,this paper combines domestic and foreign literature on marathon club and relevant case study of club operation mode.Shi Yi in marathon club in Shanghai as the research object,by using literature,logic analysis and interview method,case analysis,on-the-spot investigation method,mathematical statistics and other research methods and means,first of all to understand the development background and current situation of the development of the club,through its operating model type and study of the patterns of organization and management,Have a correct and reasonable positioning and overview of the sustainable operation of E-House Marathon Club;Secondly,it focuses on the study of its operation mode.Through in-depth understanding of strategic target planning,fund operation mode,event operation mode,business operation mode and competition mode,it conducts key cases and case analysis to draw the enlightenment and experience of E-House Marathon Club in operation.Finally,through the evaluation and discussion of the existing operation mode of E-House Marathon Club,the advantages and disadvantages are analyzed,and the feasibility of the implementation and promotion of its operation mode of national marathon club is analyzed.Based on the analysis and thinking of the above problems,and associate with the situation in the operation of the club The preliminary conclusions are as follows:1.The overall staff scale of E-House marathon club is small.It always adheres to the development route of independent operation with independence,seeking progress in stability,reducing consumption and optimizing interests and risks.2.In the future,the goal is to be the first in China and the first in Asia.The main development project is based on marathon and become China’s top professional track and field club,which is synonymous with its club.3.It mainly takes group sponsorship as its main operation means,advertising and training revenue as its auxiliary means,and other chain operation means related to it are further explored.4.The benefits of the clubof e-House Marathon Club’s operation mode include:leading marathon marketization,evergreen marathon commercialization,and pathfinder of marathon professionalization.5.Problems existing in the operation mode of E-House Marathon Club include imperfect personnel management,inadequate rehabilitation and nutrition,imperfect salary and treatment,insufficient echelon construction,insufficient feedback of training concept and inflexible elimination mechanism.6.Based on the development concept of E-House China enterprise group,E-House marathon Club focuses on building the popularity of "E-House China" company. |
PDF Full Text Request