Shanghai Tennis Club Operation Mode Analysis

This paper adopted literature, investigation, interview method, field observation method, the logical comparison method, questionnaire investigation visit Shanghai eight tennis club of a certain scale, analyze the club operations, it is concluded that the operation mode of the four features: membership, tennis into the campus, facility operation mode, training professional athletes, and through the questionnaire survey to club operators to club coach and consumers. Finally put forward to improve the core competitiveness to form brand advantage, the tennis movement into civilians, by a single recruitment channels to recruit students, in collaboration with other academic institutions carry out sports + community, such as tennis into the campus development strategy. Participate in the sports public welfare undertakings, to assist the government to promote popularize tennis, tennis projects become the important content of full fitness. Finally the following conclusions:(1) Shanghai tennis club mainly tennis skills training, the training patterns are different. Respectively for membership, tennis into the campus, facility operation mode, training professional athletes. And most of the club's scale in middle and small scale, club management more than ten years of relatively larger.(2) Shanghai tennis club operators operating management properly, in a planned way organize all kinds of activities and training, improve the adhesion of members and the club, at present the research of a club without losing money. Club consumers mainly high-income households, annual household income in more than 400000.(3) Shanghai generally high cultural quality and professional quality of tennis coach, the survey found 82% are bachelor degree or above, there is also a part of the coach degree is not high but tennis professional technology level, get the same club. Coach mainly by the national sports tennis professional graduates from the colleges and universities is given priority to, in the majority with male coach.(4) Shanghai tennis club member satisfaction is high. The management of the club organization, the teaching ability of the coaches satisfaction at around 95%.(5) Shanghai tennis club is also a lot of problems at present: the flow of the coaches quickly lead to a loss of members; Site on the use of the prime-time "busy idle" proportion in the lack of new operating serious disorder; Lack of communication between the club, not a good risk aversion and innovative ideas; Club lack of management personnel, the establishment of the relative lack of enterprise culture, so that the development of club limited.