Research On The Operation Mode Of Urban Marathon

Marathon race has been introduced into China since 1980 s,which has become the largest and largest single sport event in China.At present,China's urban marathon events are at the initial stage of development,and the operation efficiency and level of the events are not high,which is closely related to the immature and finalized operation mode of the events.How to optimize and improve the operation mode of the marathon events,enhance the operation efficiency of the events and improve the operation level of the events is worth pondering.In addition,for the newly run marathon cities,how to choose the right one? Choose the operation mode and what kind of operation mode? Based on this,this paper takes "China's urban marathon operation mode" as the research theme,and on the basis of systematically combing and analyzing the relevant research results at home and abroad,chooses the operation mode theory,principal-agent theory,marketing theory,public goods theory and competitive advantage theory as the logical starting point of the article research,and adopts the methods of literature,expert interviews and questionnaires,case analysis,empirical research and participatory observation methods,along the "discovery of problems? analysis of problems? problem-solving" thinking on the theme of in-depth research.Firstly,from the development course and current situation of urban marathon events in China,this paper puts forward the problems of how to choose the operation mode,what kind of operation mode to choose and how to optimize the operation mode,and points out the necessity and significance of studying the operation mode of urban marathon events;secondly,according to the characteristics of the development law of urban marathon events at home and abroad,combined with the operation practice of urban marathon events in China,the classification of the operation mode of urban marathon events is put forward,and the performance evaluation system of the operation mode of urban marathon events is constructed;thirdly,according to the connotation of the operation mode of urban marathon events,typical marathon events are selected for case analysis,the paper summarized the characteristics of various operation modes;finally,according to the characteristics of the operation mode of the event,the paper found out the factors affecting the operation mode of the event,and on this basis,he paper proposed the selection path and optimization suggestions of the operation mode of urban marathon events.The research results of this paper mainly include four aspects:1.The operation modes of urban marathon events in China can be divided into three categories: public office,contract outsourcing and public-private partnership.2.Each kind of operation mode has its advantages and disadvantages.The main advantage of the public-operated model is that the target difference between the principal and the agent is relatively small,the agent can make full use of the principal's resource advantages.The disadvantage is that the principal can not effectively motivate the agent.The main advantage of contract outsourcing mode is that it introduces competition mechanism,which can reduce the risk and cost of the principal's goal realization.The disadvantage is that the principal's and agent's goals are quite different,and the effect of competition operation is difficult to achieve the principal's goal.The main advantage of the public-private joint venture model is that it can give full play to the comparative advantages of the principal local government and external agents to maximize operational efficiency.The disadvantage is that if there is no good cooperation and benefit distribution mechanism,the advantages of both agents will be difficult to play.3.The factors influencing the choice of operation mode of urban marathon events in China mainly include the status of urban social and economic development,the stage of development of the events,the positioning of the functions of the events,the optional agents and the possibility of their participation.There are three paths to choose the operation mode of urban marathon events,one is to choose the appropriate operation mode in stages and levels;the other is that the local government of the principal should give great support to and attach great importance to the event;and the third is that the principal should fully consider cooperation with external agents.4.Suggestions on optimizing the operation mode of urban marathon events in China are put forward.Firstly,it should expand the effective supply of strategic resources,focusing on expanding the supply of talents,expanding the channels of propaganda;secondly,it should improve the service level of runners,innovate service means,enrich service content and improve service mechanism;thirdly,it should improve the marketization of competition operation and promote the marketization and diversification of ownership of urban marathon events;fourthly,it is insufficient to optimize all kinds of operation modes.