Investigation And Research On Operation Status Of The Wuhan East Lake Green-way College Students Marathon

Marathon is not only a sport with strong mass participation and social influence,but also a powerful tool to promote the rapid development of national fitness and urban civilization construction.This paper takes Wuhan Donghu Greenway University Marathon as an example.The main participants are college students,and the scale of the event is located in small and medium-sized events.From the perspective of research,this paper mainly analyses the current situation of its operation and management from the aspects of organization structure,operation mode,resource integration,market development,competition organization,propaganda and promotion,and comprehensive guarantee,from which the characteristics and shortcomings of the competition are analyzed.The key issues in this paper are mainly aimed at the problems in the operation of the marathon,and further explore the strategies and methods to improve and optimize the operation of Wuhan Donghu Greenway University Marathon.The purpose is to provide reference for the operation of other small and medium-sized marathon events and enrich the theoretical research on the operation of University Marathon events in China.Firstly,the paper elaborates the research background and draws out the research questions of this paper,that is,taking marathon events as the starting theme,by studying the development track of Marathon events at home and abroad,it points out the shortcomings of Marathon events in China,and takes Wuhan Donghu Greenway University Marathon as the research object,explores the operation status,mode and principle of Marathon events in China,and points out the current situation.According to the existing problems,this paper puts forward suggestions and Countermeasures for improvement,which can provide reference for the hosting of Wuhan Donghu Greenway University Marathon and the operation of other similar events,contribute little to the overall improvement of the quality and comprehensive benefits of University marathon,and enrich the theoretical and practical system of University marathon research.The main research methods of this paper are literature,field survey,expert interview and questionnaire.Through consulting and drawing lessons from domestic and foreign scholars on marathon theory and operation practice cases,this paper determines the research direction and research issues,and through drawing lessons from some of the views and theories of scholars in related fields,to support this paper's argument,so that this study is more convincing.By issuing questionnaires,personally running the events and interviewingon the spot after the games,we collect the information and data needed in this paper.The questionnaire results were processed by mathematical statistics.The significance of this paper is to study the operation status of marathon events,find practical problems and find feasible solutions,which will help organizers to further understand the operation status of Marathon events from other levels,optimize and improve the operation of follow-up events,contribute a little to the overall improvement of the quality and comprehensive benefits of Marathon events in Colleges and universities,and carry out similar activities in other regions.Marathon events have important practical reference value.Through the research and analysis of Wuhan Donghu Greenway University Marathon,we find that there are some problems in the operation of the event.First,the cultural elements of the event need to be excavated,such as "Chu Culture" and "Food Culture".Second,the structure of the event needs to be improved.The events set up are relatively single,and only half marathon and Mini marathon can not be fully satisfied.College students' diverse and interesting needs;third,market development efforts need to be strengthened;market development departments should be set up separately to strengthen the development of intangible assets market and physical products market;fourth,the scope of competition publicity needs to be expanded;more than 90% of college students participating in this event come from the host city,and fewer athletes from other provinces and overseas;fifth,matching services for the event are available.To be optimized,such as less parking space,concealed recharge area and less mobile toilets.In view of the above problems,this paper puts forward the corresponding countermeasures: first,integrating Chu culture into the competition,highlighting the historical and cultural value,injecting the culture of the times and keeping pace with the times;second,enriching the competition products,such as couple race,girlfriend race,10 KM race,5KM race,etc.,to increase the interest of the competition;third,basing on market demand,increasing the development of the competition market;fourth,broadening the marketing channel;The fifth is to enhance the track function and optimize the service system.