The Impact Of Digital Transformation On Enterprise Performance From The Perspective Of Dynamic Capability

Since the 18th CPC National Congress,the CPC Central Committee has attached great importance to the development of digital economy and made it a national strategy.The top 20 further proposed to build an internationally competitive digital industry cluster.As an important focus of the development of digital economy,digital transformation can widely empower all industries and fields.Digital transformation is not only a key technical support for optimizing enterprise production,but also a comprehensive and profound reform of enterprise value chain,organizational chain,supply chain and capital chain,which has become an important starting point for the development and growth of enterprises.Therefore,it is particularly important to study the impact of digital transformation on enterprise performance and its mechanism.This paper adopts the case study method,takes BOE as the research object,analyzes the motivation and path of BOE’s digital transformation,analyzes the role of digital transformation on enterprise performance from financial and non-financial indicators respectively,and analyzes the mechanism of boe’s digital transformation on enterprise performance based on the dynamic capability theory.The basis for choosing BOE as the case company is that BOE,as a leading enterprise in the display panel industry,has a relatively successful and representative digital transformation,and its data are easy to obtain.Research findings: Digital transformation improves BOE’s performance by strengthening the enterprise’s digital management of suppliers,promoting production process optimization,adapting to market environment changes,and increasing investment in digital technology research and development.The financial performance mainly includes the reduction of enterprise cost,the improvement of enterprise profitability,the improvement of enterprise cash collection efficiency and the acceleration of capital turnover.The non-financial performance is mainly reflected in the improvement of the proportion of innovation output,the improvement of product competitiveness and the improvement of brand influence.By studying the impact and mechanism of BOE’s digital transformation on enterprise performance,the following conclusions are drawn: firstly,digital transformation improves enterprise’s industrial competitiveness;secondly,digital transformation exerts an impact on enterprise performance by improving the enterprise’s dynamic capabilities of resource integration,resource reallocation,coordination and adaptation,learning and innovation.The enlightenments obtained from the research are as follows: in the process of digital transformation,enterprises should pay attention to the cooperation with upstream and downstream suppliers and customer enterprises,improve the digital management ability commensurate with digital technology,and pay attention to the investment in digital research and development.The contribution of this paper is to use the method of case study to analyze the role of dynamic capability in the process of digital transformation affecting enterprise performance,and enrich the relevant research results of the mechanism of digital transformation on enterprise performance.