Research On Customer Satisfaction Under The Background Of Intelligent Transformation Of Bank Outlets

With the continuous development of Internet technology,the development speed of financial technology is also accelerating,and the banking industry has gradually entered a new era of intelligence.Under the background of intelligent transformation of banks,traditional banks should face up to the gap,and strive to solve the current problems,.They should also focus on the advantages and expand new development space,looking for new growth points.Bank outlets are the main positions for banks to deal with business and marketing issues.In addition,they are the cross points of various business lines.The purpose of intelligent network construction is to take customers as the center.The physical space,business process,intelligent machines and operation interface are matched and designed based on customer experience and satisfaction.In recent years,the behavior habits and evaluation standards of customers have changed to some extent,and the requirements for banks are also constantly improving.With the pace of intelligent transformation,banks need to constantly improve the customer experience and customer satisfaction,so as to enhance the relationship with customers,as well as customer viscosity and loyalty.Therefore,under the background of intelligent transformation of bank outlets,it is of great practical significance to study customer satisfaction.Firstly,this paper introduced the background and significance of this research,and summarized the research results of domestic and foreign research in the aspects of intelligent transformation of bank outlets and customer satisfaction.It also defined and interpreted the relevant concepts and theories,which laying a solid theoretical foundation for this study.Secondly,after learning the four representative models of customer satisfaction evaluation,and under the background of intelligent transformation of bank outlets,this paper established customer satisfaction evaluation model and research hypothesis.In addition,through the questionnaire survey method,the satisfaction degree of Bank A Shanghai Branch was investigated.Meanwhile,the empirical analysis method was used to analyze the survey data,to test the reliability and validity,to study the correlation of variables,to fit the linear equation and to verify the research hypothesis.Finally,through the research results,this paper aimed to find out the main problems and shortcomings of the intelligent transformation of bank A at this stage.According to these problems,the paper puts forward the improvement countermeasures and schemes,so as to help the bank improve the customer satisfaction,which has the practical guiding value.