Research On Business Model Innovation Of Suning Under New Retail

With the development of Internet economy,business model has a new connotation.In the new competitive environment,the competition between enterprises is more and more fierce.The previous “Red Sea” strategy is no longer suitable for the current market development and change.Retail enterprises are also affected by the impact of the Internet economy.In this context,the development mode of new retail is proposed.The relationship between retail enterprises and downstream consumers and upstream suppliers has changed a lot.In such a competitive environment,how to give full play to their advantages and integrate online resources and offline resources is the core for retail enterprises to stand out.This paper mainly studies Suning business model innovation under the new retail.Combined with the theory of business model innovation,this paper makes a case study of Suning business model innovation under the new retail.Combined with the five elements of business model,this paper analyzes the specific situation of Suning’s business model innovation,excavates the key innovation of Suning business model,and summarizes the successful experience of Suning business model innovation.This paper analyzes the problems existing in the business model innovation of Suning under the new retail,and puts forward the competitive strategy Suning should choose under the new retail.In view of the existing problems,this paper puts forward the optimization suggestions of Suning business model innovation under the new retail,and sums up the path suitable for retail enterprise innovation under the new retail.This paper holds that the business model innovation of retail enterprises under the new retail should start from the following aspects: in terms of customer value proposition innovation,it should have a precise market positioning,innovate targeted user experience;use big data to innovate marketing methods and strengthen brand loyalty.In terms of value chain innovation,we should optimize the efficiency of logistics and distribution,and use emerging technologies for transformation and upgrading.In terms of external relationship network innovation,we should implement Omni channel resource integration,open O2 O mode,and build online and offline network business relationship.In terms of organizational form innovation,the organizational form innovation of retail enterprises should tend to be flat and networked.As far as the innovation of profit model is concerned,we should explore the diversified profit model of integration of retail enterprises and e-commerce,and broaden the source of enterprise income.