Research On New Retail Business Model Innovation Of GY Medical Corporation

The pharmaceutical industry is an industry related to the national economy and people’s livelihood and the safety of people’s lives.First of all,the introduction of national policies in recent years has led to the rapid convergence of pharmaceutical retail industry to the Internet economy.For example,the Drug Administration Law amended in 2019 clearly stipulates that drug marketing authorization holders and drug distributors must comply with relevant provisions in this Law when selling prescription drugs online.The drug administration law provides a strong legal guarantee for the online sale of prescription drugs.In the Measures for the Supervision and Administration of Online Drug Sales(Draft for Comments)issued in 2020,it is proposed that when selling prescription drugs online,the source of prescription should be ensured to be authentic and reliable,prescription dispensing should be reviewed in strict accordance with relevant requirements,and used electronic prescriptions should be marked.In April 2021,the state officially issued relevant regulations proposed that if the source of electronic prescription is real and reliable,then it can rely on electronic prescription to sell on the Internet except for the state to implement special management drugs,which heralds the formal opening of the reform of pharmaceutical retail channels.The implementation and development of this series of national policies has provided a guarantee for the transformation of the pharmaceutical industry.Secondly,our population gradually enters the aging trend,chronic disease prevention and treatment demand is increasing day by day.The development of Internet medical treatment is also extremely rapid.In recent years,due to the influence of epidemic factors,the use of Internet medical treatment has increased significantly.So as a pharmaceutical enterprise how to seize the opportunity,give full play to the inherent advantages of pharmaceutical enterprises to change the past traditional pharmaceutical retail mode?Especially in the context of new retail,the pharmaceutical industry in the cloud computing,big data and the Internet,the development direction of pharmaceutical retail has been redivided,the online and offline business model has become the only way to the development of enterprises,and the digital logistics system has become the universal development of online business booster.Therefore,the innovation research of new pharmaceutical retail business model has become the focus of this paper.In this paper,the actual operation of GY pharmaceutical company’s retail business plate is studied and innovated,and the existing business model of GY Pharmaceutical Company is deeply analyzed by using the commercial canvas model as a tool.Through the analysis of GY pharmaceutical company’s values,key business,core resources,important partners,customer group segmentation,customer relationship,sales channels,income sources and cost composition,the advantages and disadvantages of GY Pharmaceutical company in the current operation process are found.For GY Pharmaceutical Company,three new business models were proposed,namely,the innovation of omni-channel mode,the coexistence of multiple business modes and the innovation of service mode,and the implementation guarantee was put forward from the four aspects of store operation,variety selection,member management and customer service,so as to help enterprises develop better.This study believes that in the face of the current new situation and new requirements,pharmaceutical retail enterprises need to rely on innovation to lead,use technology to enable,and actively transform to digitization,diversification,and specialization.To meet the health needs of the people as the orientation,dig the new needs of patients and consumers,meet the multi-level health consumption market demand of patients,expand the service capacity.At the same time,constantly improve their professional level,to provide patients with professional and precise service guidance.Establish a set of suitable for their own "visualization + touchable + perfect" digital operation management system.Relying on the Internet platform and with the help of big data and other high-tech means,we build a one-stop service system integrating online consultation,medical insurance payment,distribution services,medication consultation and patient medication cycle management for consumers.