| With the rapid development of the global economy,people’s consumption to meet the needs of tourism is increasing,and urban people are more inclined to rural life.The development momentum of China’s tourism industry is becoming stronger,which has more impact on the development of China’s economy.Rural areas are the organic integration of natural and cultural landscape.Rural tourism and rural development process complement each other,providing strong support for promoting urban-rural integration and breaking the barrier of urban-rural dualism.Rural tourism is a key measure to realize rural revitalization and build beautiful countryside.In the context of the new normal,how to formulate development strategies corresponding to the objective reality of rural areas is an important issue worthy of in-depth analysis.Towns and villages of Lechang city,Guangdong province,through its own efforts and making a series of initiatives to the development of rural tourism vigorously,promote the new rural construction and the overall urban and rural development,realize the important way of increasing farmers’ income,agricultural efficiency,but rural tourism development is still exist many shortages,seriously restrict the development of rural tourism in Lechang city.This paper takes the rural tourism development based on Lechang city as the research object,through consulting data,investigation and analysis methods such as investigation,found that Lechang wins initial success in rural tourism development,but also has some shortcomings,such as lack of overall planning,global tourism tourism products is not rich,not a propaganda range widely,the scenic spot service quality is not high,supporting infrastructure is not perfect,serious environmental pollution and other problems.These problems have seriously hindered the development process of rural tourism in Lechang city.Through analyzing its causes,it is mainly caused by many factors such as insufficient government functions,insufficient industrial integration,insufficient market supervision and lack of professional talents.The author draws lessons from the successful experience of rural tourism development at home and abroad,taking the objective facts of Lechang city as the basic foothold,makes a series of strategies to promote the development level of rural tourism in the region,mainly including:Formulate regional tourism development plan,expand tourism brand awareness;Improve infrastructure,optimize tourism public services;Accelerate the construction of smart tourism and improve service quality;Step up efforts to protect the environment and ensure sustainable development;Introduce professional talents,cultivate local villagers,improve the quality of practitioners and so on. |
