| With the deepening of globalization,tourism service trade has developed rapidly around the world and has become an important engine for promoting local economic development.China’s tourism service industry has also flourished in recent years,and Hainan Province has become an important window for China to develop international tourism service trade,relying on its superior geographical location,pleasant climate and unique cultural background.In April 2018,Hainan was approved to be established as a free trade pilot zone.This policy measure has greatly boosted the international competitiveness of Hainan’s tourism service trade.Therefore,this paper chooses Hainan Province as a research example based on the above realistic conditions and historical background.This paper first collects relevant data,analyzes the overall situation of the current tourism service trade development in Hainan Province from a macro perspective,and conducts a comparative study combining Phuket and Saipan,two successful examples of international tourism island construction,to find Hainan Island’s existing gaps and its own advantages,explore the development and construction path that is suitable for Hainan Island’s own situation and contains international experience.Secondly,combine scientific analysis methods to measure the competitiveness of tourism service trade in Hainan Province.The auxiliary dimension studies the core elements that affect the competitiveness of tourism service trade.At the same time,combined with the relevant research results,the selected indicators are determined,and the Vector Autoregression Model is used to analyze the factors that enhance the competitiveness of tourism service trade,and at the same time,the interaction between the research variables is investigated.Combined with the results of empirical analysis and relevant data,the appropriate factors were selected to conduct factor analysis on 18 counties and cities in Hainan Province.According to the results of factor analysis,the 18 counties and cities were functionally divided into different tourism functional areas.Finally,from the macro level of the country and tourism industry,the meso level of tourism-related industries and auxiliary industries,and the micro level of various types of tourism enterprises,combined with the different types of tourism functional areas divided according to the results of factor analysis,a diversified development path is summarized.Finally,the author puts forward policy suggestions to enhance the competitiveness of tourism service trade. |
