Research On International Competitiveness Of Chinese Tourism Service Trade And Its Influencing Factors

Since the reform and opening up,with the rapid development of China's economy,service trade plays an increasingly important role in the national economy.With the increasing frequency of international exchanges,tourism service trade has made more and more contribution to service trade.In recent years,although the scale of China's tourism service trade is expanding constantly,it still lacks certain international competitiveness compared with other big trading countries,which is not matched with the rich tourism resources in China.In order to explore the international competitiveness of China's tourism service trade and its influencing factors,this paper studies from the following aspects,and based on this,puts forward the following aspects Suggestions on feasibility.First of all,this paper expounds the research background and significance,defines the relevant concepts,then it analyzes the current situation of China's tourism service trade,summarizes the conclusion that the scale of China's tourism service trade is expanding and the structure is improving,but the development level and competitiveness are low,and then uses some authoritative international competitiveness measurement indicators,such as IMS,RCA,TC,CA these indicators calculate that although China is a big country of tourism service trade,it is not a strong country.Compared with other countries of traditional tourism service trade,China has a large gap and does not have a strong international competitiveness.Then through Porter's "Diamond Model",we analyze some factors that may affect the international competitiveness of China's tourism service trade.Secondly,this paper uses the balance panel data of 31 provinces in China from 2005 to 2017 to make an empirical analysis on the factors influencing the international competitiveness of tourism service trade.The regression results show that the number of tourism practitioners has the most significant impact on the international competitiveness,while the number of travel agencies has a negative correlation on the competitiveness of China's tourism service trade.Thispaper also uses the interactive model of tourism practitioners and tourist attractions to conclude that the impact of tourist attractions on the international competitiveness of China's tourism service trade is affected by the number of tourism practitioners.In addition,this paper further uses the regional samples for regression to explore the impact of the selected variables on the East,central and western regions.The regional sample test shows that the impact of these variables on the international competitiveness of tourism service trade in the western region is the most obvious,followed by the eastern region,and the impact on the central region is the least.Finally,this paper closely follows the results of the previous analysis,puts forward three feasible suggestions: enterprises need to adopt high-end and differentiated development strategies,relevant industries need to improve their infrastructure,the government needs to strengthen interaction with the market,promote trade facilitation,and improve the quality of tourism services,and puts forward reasonable suggestions to improve the international competitiveness of China's tourism services trade.