| Domestic entrepreneurial enthusiasm is high,for the birth of emerging industries allows many investors to usher in unprecedented development opportunities.Whether at home or abroad,start-ups,especially those in emerging industries,are unable to scientifically carry out strategic management and risk avoidance because of their limited understanding of the market environment,industry conditions and competitors.The strategic prospect might be likely to be unable to bear its operational risk,if cannot be planned in time.In the development of start-ups,the level of enterprise strategic management determines the future of enterprises.In order to reduce the development risk loss of start-ups and stabilize the development pace of enterprises,it is necessary to formulate the development strategy of start-ups in emerging industries,so as to provide an important guarantee for the survival and smooth transition of enterprises to the mature stage.Taking company F as the research object,this paper systematically analyzes the development status of company F through theoretical analysis,data collection,literature reading and investigation,industry environment analysis,macro and micro environment analysis,as well as the prospect of the emerging industrial Internet industry in which company f is a start-up.Under the current poor economic environment caused by the epidemic,combined with the development strategy needs of company F,Through this study,the following conclusions are summarized:(1)In terms of macro environment,F company’s national initiative for innovative development of industrial Internet has been implemented,the plan of Shandong Province for deepening and rapid development of industrial Internet has been implemented,as well as Qingdao government has made efforts to build "the world’s industrial Internet capital";(2)In terms of micro environment,F company has the advantages of superior environment in the subdivision field of the region,flexible and highly flexible owners,and high precision and uniqueness in technology.There are also disadvantages such as limited start-up capital and financing at the start-up stage and insufficient customer stability.However,it has fully grasped the opportunity to give priority to entering the market at the beginning of emerging industries.At the same time,we should also bear the risk of unknown future prospects in emerging industries.(3)In terms of industry environment,this paper analyzed the bargaining power of suppliers,the bargaining power of customers,the competitive pressure of potential competitors,the pressure that may be subverted and replaced by other products or industries,and the current competitive pressure of the same industry.It has given F company a good direction for development and the competitiveness of its peers and related industries;(4)In terms of development strategy,this paper puts forward suggestions on multi-channel high-quality service strategy,internationalization strategy of technological innovation,production integration strategy and product diversification strategy for F company;(5)In terms of safeguard measures,a number of safeguard systems and plans are established for the finance,human resources,management system and product innovation of F company,in order to ensure the smooth progress of the development strategy of F company. |