Research On Diversified Development Planning Of Yulin Energy Chemical Industry Investment Co., LTD

For state-owned enterprises, strategic positioning is not only related to the survival of the enterprise, also related to the state-owned assets value. For making effective use of enterprise surplus resources, expand the scale of enterprise, cultivate new profit growth point, the domestic and foreign enterprises generally choose diversification strategy, and actively seek diversified concrete train of thought.The research object of this article is yulin energy chemical industry investment co., LTD., yulin can be cast to the long-term development, must be the path of diversification strategy and to development of multiple module for scientific decision, to evade risk diversification.In the face of fierce competition and domestic coal prices, investment growth slowing, and many private lending crisis, yulin energy chemical yulin can cast group still exists in the planning of the diversified development costs, support propaganda mechanism and platform of operation, management strength is weak, the management methods are not flexible, the impact on the business aspects of production.This study can cast on the yulin collective diversification development strategy implementation of the macro environment, industry environment, and SWOT analysis.This paper expounds the yulin can shoot development background, through to the yulin can shoot development present situation and existing problems, puts forward yulin can vote now faces confusion is the issue of strategic development direction, and combined with the external environment and internal condition analysis, on the basis of thorough investigation, the company diversified development strategy, it is necessary to select the relevant to the road of sustainable development. This study proposed yulin14to throw the pitch diversification development strategy planning, including change management idea, set up "to the management for bibcock, set production, production and promote management" management concept; For market entry barriers, strengthening technical reserves and technological innovation; As soon as possible to build support management mechanism of propaganda and platform; To strengthen management of talent selection and configuration, etc. This study puts forward the three ways of yulin can cast group diversification strategy:first, do business, extends the industrial chain. Second, the integration of yulin can cast brand, marketing, product and service market resources, etc. Third, the strategic concept update. This study proposed yulin can cast the following security measures should be taken:first, strengthening basic management. Second, strengthen the talents selection, use of talents, talents training and compensation performance reform. Third, strengthen enterprise culture construction. Actively promote the company values, carry forward the spirit of enterprise; Improve the quality of the staff, the mold enterprise behavior culture; Create a rich cultural atmosphere.In this paper, the development of yulin can vote in the next few years is positive strategic guiding significance, but also to the same industry other enterprise provides the certain reference and reference value.