Study Of The Devolopment Strategy For ZC Optoelectronic Technologies, LTD

ZC Optoelectronic Technologies LTD is a high-tech startup company, jointly founded by returned oversea-Chinese scientists and domestic entrepreneurs. The business of the company is based on laser technology and its applications, with primary effort focused on the R&D, manufacturing and sales of high-end laser equipment and instrument.The object of the thesis and its importance are described in the introduction. In Chapter 1 the frame work and theory for the study is presented. Through the use of PEST analysis method, and based on the facts of ZC Optoelectronic Technologies LTD, a brief analysis is presented for the company in Chapter 2.In Chapter 3 the market and its segments that the company is targeting is thoroughly analyzed, including the history of the market, the current market condition, and its future trend.Based on the studies performed in Chapters 2 and 3, the development strategy for company is analyzed, using the five forces frame work and the SWOT model. It is recommended that ZC Optoelectronic Technologies LTD take the Intensive Strategy and the Strategy of Diversification.For competitive strategy analysis, the Strategic Clock Model is used。Based on the study, it is recommended that the Hybrid Strategy be adopted by the company.It is only meaningful when the strategy is supported by effective execution. In this thesis some key factors is studied so as to realize the strategic goal of the company. These key factors include the following. Team and organization, training and culture development, technology innovation, effective sales and marketing system, brand development and management, as well as regional distribution and supply chain development.An effort is made in the thesis that applications of theories are always associated with practices. An emphasis is also given to the analysis of the current macroscopic environment in China. The analysis is integrated to the study of the development strategy for Optoelectronic Technologies LTD. It is hoped that the thesis be helpful to the company as well as other startups of the similar situation.