Research On Development Strategy Of Dongying Tobacco Limited Corporation Of Shandong Province

It's the important development period from 2011 to 2015 for Dongying Tobacco Limited Corporation, and the key period that decides it whether braves and completes the model in the process of the entire province does realize"walks in the national front row". Because the company faces many problems at present, such as the marketability degree is insufficiency, the efficiency is not high, the vigor is insufficient under the tobacco monopolization system, how to make the culture, using the cultural continues the health fast development and so on. Therefore only the research on developmental strategy can solve the above problem. Research on the developmental strategy has the very vital significance to hold the Yellow River delta continent highly effective ecology economic zone construction rise firmly for the national strategy advantageous turning point, avoid the threat, construct the rich competitive advantage positively the modern tobacco commercial department and promote the overall competitive ability and the scientific progress level.This paper originates from the management practice of Dongying Tobacco Limited Corporation, and takes its development strategy as the research content. On the basis of the strategy management theory and the thorough investigation, using PEST analysis and SWOT analysis and so on, the paper analyzes the opportunity and the threat, the strengths and weaknesses which Dongying Tobacco Limited Corporation faces in the development process, in order to clear about company's strategy guiding principle, the formulation strategic target and the plan and the concrete strategic action. Then based on this, this paper proposes the safeguard mechanism.